{"id":16195,"date":"2023-11-02T08:56:09","date_gmt":"2023-11-02T00:56:09","guid":{"rendered":"https:\/\/aif.amtbbs.org\/?p=16195"},"modified":"2023-11-02T08:56:09","modified_gmt":"2023-11-02T00:56:09","slug":"oppo%e6%99%ba%e8%83%bd%e5%a2%9e%e9%95%bf%e7%ae%97%e6%b3%95%e6%a0%b8%e5%bf%83%e6%9e%b6%e6%9e%84%e4%b8%8e%e5%ba%94%e7%94%a8","status":"publish","type":"post","link":"https:\/\/aif.amtbbs.org\/index.php\/2023\/11\/02\/16195\/","title":{"rendered":"OPPO\u667a\u80fd\u589e\u957f\u7b97\u6cd5\u6838\u5fc3\u67b6\u6784\u4e0e\u5e94\u7528"},"content":{"rendered":"
\u672c\u6587\u5c06\u5206\u4eab\u5728\u667a\u80fd\u624b\u673a\u8fd9\u4e00\u5236\u9020\u884c\u4e1a\u4e0b\uff0cOPPO Andes\u667a\u80fd\u4e91\u56e2\u961f\u6240\u91c7\u7528\u7684\u667a\u80fd\u589e\u957f\u7b97\u6cd5\u7684\u6838\u5fc3\u67b6\u6784\uff0c\u4ee5\u53ca\u76f8\u5173\u7684\u5e94\u7528\u573a\u666f\u3002<\/div>\n
\n
\n

<\/p>\n

\u4e00\u3001\u884c\u4e1a\u80cc\u666f<\/h2>\n

\"\u56fe\u7247\"<\/p>\n

\u667a\u80fd\u624b\u673a\u884c\u4e1a\u4f5c\u4e3a\u5178\u578b\u7684\u786c\u4ef6\u5236\u9020\u4e1a\uff0c\u4e0e\u5927\u4f17\u751f\u6d3b\u606f\u606f\u76f8\u5173\u3002<\/p>\n

\u56fd\u5bb6\u7edf\u8ba1\u5c40\u7edf\u8ba1\u663e\u793a\u624b\u673a\u4e0a\u7f51\u4eba\u657010.65\u4ebf\u4eba\uff0c\u8fd8\u672a\u624b\u673a\u4e0a\u7f51\u7684\u4e00\u822c\u662f\u672a\u6210\u5e74\u3001\u8001\u5e74\u4eba\uff0c\u624b\u673a\u884c\u4e1a\u51e0\u4e4e\u6ca1\u6709\u589e\u91cf\u3002\u5728\u5b58\u91cf\u7528\u6237\u9700\u6c42\u7aef\uff0c\u7528\u6237\u7684\u6362\u673a\u5468\u671f\u8d8a\u6765\u8d8a\u957f\u3002\u53bb\u5e74\u548c\u524d\u5e74\u7684\u5bf9\u6bd4\uff0c1-2\u5e74\u7684\u6301\u673a\u7528\u6237\u5360\u6bd4\u4ece15%\u4e0b\u964d\u523013%\uff0c2~3\u5e74\u7684\u7528\u6237\u5360\u6bd4\u4ece28%\u4e0b\u964d\u523022%\uff0c3~4\u5e74\u7684\u7528\u6237\u5360\u6bd4\u4ece24%\u589e\u52a0\u523028%\uff0c4\u5e74\u53ca\u4ee5\u4e0a\u7684\u7528\u6237\u5360\u6bd4\u4ece28%\u589e\u52a0\u523031%\u3002<\/p>\n

\u4ece\u4f9b\u7ed9\u7aef\u770b\uff0c20\u5e74\u300121\u5e74\u7ecf\u5386\u4e86\u4f9b\u7ed9\u5185\u5377\uff0c\u6240\u6709\u5382\u5546\u90fd\u5728\u75af\u72c2\u51fa\u65b0\u54c1\uff0c\u7ade\u4e89\u5269\u4f59\u7684\u589e\u91cf\u3002\u53bb\u5e74\u65b0\u54c1\u6570\u91cf\u6062\u590d\u523019\u5e74\u6c34\u5e73\uff0c\u4f46\u662f\u4e0a\u5e022\u5e74\u4ee5\u4e0a\u7684\u673a\u578b\u9010\u5e74\u4e0b\u964d\uff0c\u4e3b\u8981\u539f\u56e0\u53ef\u80fd\u662f\u8001\u673a\u578b\u4ea7\u54c1\u6ca1\u6709\u7ade\u4e89\u529b\uff0c\u88ab\u8feb\u9000\u51fa\u5e02\u573a\u3002\u8fdb\u516523\u5e74\uff0c\u56fd\u5185\u5b89\u5353\u9635\u8425\u7ade\u4e89\u66f4\u52a0\u5267\u70c8\uff0c\u5728\u5fae\u535a\u3001B\u7ad9\u7b49\u793e\u533a\u90fd\u80fd\u770b\u51fa\u6218\u573a\u75d5\u8ff9\u3002<\/p>\n

\u968f\u7740\u667a\u80fd\u624b\u673a\u98ce\u53e3\u8fc7\u53bb\uff0c\u624b\u673a\u516c\u53f8\u53ef\u80fd\u9762\u4e34\u8bb8\u591a\u6311\u6218\u3002\u4e00\u822c\u6765\u8bf4\uff0c\u5b83\u4eec\u53ef\u4ee5\u4ece\u4ee5\u4e0b\u56db\u4e2a\u65b9\u5411\u6765\u5e94\u5bf9\u8fd9\u4e9b\u6311\u6218\uff1a<\/p>\n

\u7b2c\u4e00\u4e2a\u65b9\u5411\u662f\u62d3\u5c55\u9ad8\u4ef7\u503c\u5e02\u573a\uff0c\u4f8b\u5982\u6d77\u5916\u53d1\u8fbe\u56fd\u5bb6\u6216\u56fd\u5185\u9ad8\u7aef\u5e02\u573a\u3002<\/p>\n

\u7b2c\u4e8c\u4e2a\u65b9\u5411\u662f\u589e\u52a0\u624b\u673a\u7684\u9644\u52a0\u503c\uff0c\u4f8b\u5982\u63d0\u5347\u624b\u673a\u4e92\u8054\u7f51\u670d\u52a1\u7684\u5e73\u5747\u7528\u6237\u6536\u5165\uff08ARPU\uff09\u3002<\/p>\n

\u7b2c\u4e09\u4e2a\u65b9\u5411\u662f\u589e\u52a0\u65b0\u7684\u8fd0\u8425\u4e3b\u7ebf\uff0c\u4f8b\u5982\u62d3\u5c55\u667a\u80fd\u7a7f\u6234\u8bbe\u5907\u6216\u6c7d\u8f66\u884c\u4e1a\u3002<\/p>\n

\u7b2c\u56db\u4e2a\u65b9\u5411\u662f\u63d0\u5347\u6e20\u9053\u6548\u7387\u548c\u8425\u9500\u6a21\u5f0f\uff0c\u4f8b\u5982\u589e\u52a0\u6548\u679c\u8425\u9500\uff0c\u6216\u901a\u8fc7\u7ebf\u4e0b\u548c\u7ebf\u4e0a\u6e20\u9053\u7684\u4e92\u8865\u6765\u4fc3\u8fdb\u7528\u6237\u7684\u7c98\u6027\u3002<\/p>\n

OPPO\u5728\u8fc7\u53bb\u4e24\u5e74\u7684\u667a\u80fd\u589e\u957f\u63a2\u7d22\u4e2d\uff0c\u4e3b\u8981\u79ef\u7d2f\u4e86\u7b2c\u4e09\u548c\u7b2c\u56db\u4e2a\u65b9\u5411\u4e0a\u7684\u7ecf\u9a8c\u3002\u63a5\u4e0b\u6765\u5c06\u5206\u4eab\u76f8\u5173\u7684\u589e\u957f\u7b56\u7565\u3002<\/p>\n

\u4e8c\u3001\u7b97\u6cd5\u67b6\u6784<\/h2>\n

\u8fd1\u5e74\u6765\uff0c\u5728\u6df1\u5ea6\u5b66\u4e60\u7684\u63a8\u52a8\u4e0b\uff0c\u5404\u884c\u4e1a\u7684\u667a\u80fd\u7b97\u6cd5\u67b6\u6784\u57fa\u672c\u4e0a\u90fd\u91c7\u7528TensorFlow\u6216PyTorch\u4f5c\u4e3a\u5e95\u5ea7\uff0c\u4ee5\u6b64\u4e3a\u57fa\u7840\u8fdb\u884c\u6784\u5efa\uff0c\u964d\u4f4e\u4e86\u6280\u672f\u95e8\u69db\uff0c\u540c\u65f6\u4eab\u53d7\u5230\u4e86\u6280\u672f\u7ea2\u5229\uff0c\u505a\u51fa\u6709\u884c\u4e1a\u7279\u8272\u7684\u521b\u65b0\u548c\u4f18\u52bf\u3002\u5c31\u624b\u673a\u884c\u4e1a\u800c\u8a00\uff0c\u5b83\u65e2\u62e5\u6709\u4e92\u8054\u7f51\u5de8\u5934\u7684\u6570\u636e\u4f18\u52bf\uff0c\u53c8\u9762\u4e34\u7740\u5236\u9020\u4e1a\u667a\u80fd\u6539\u9020\u7684\u6311\u6218\u3002<\/p>\n

\u4ee5\u4e0b\u662fOPPO\u56e2\u961f\u7684\u6574\u4f53\u7b97\u6cd5\u67b6\u6784\u3002\u624b\u673a\u589e\u957f\u7684\u7b97\u6cd5\u67b6\u6784\u4e3b\u8981\u5305\u62ec\u57fa\u7840\u6570\u636e\u3001\u6570\u636e\u5efa\u8bbe\u3001\u7279\u5f81\u753b\u50cf\u3001\u6a21\u578b\u5efa\u8bbe\u548c\u5e94\u7528\u573a\u666f\u8fd9\u4e94\u4e2a\u90e8\u5206\u3002<\/p>\n

\"\u56fe\u7247\"<\/p>\n

\u57fa\u7840\u6570\u636e\u65b9\u9762\uff0c\u624b\u673a\u589e\u957f\u7b97\u6cd5\u6240\u9700\u7684\u4e3b\u8981\u6570\u636e\u5305\u62ec\uff1a<\/p>\n

    \n
  • \u624b\u673a\u72b6\u6001\uff1a\u4e00\u822c\u662f\u64cd\u4f5c\u7cfb\u7edf\u5c42\u9762\u7684\u5404\u7c7b\u5b57\u7b26\u4e32\u6216\u6570\u503c\u7c7b\u578b\u7684\u72b6\u6001\u6570\u636e\uff0c\u4e3b\u8981\u7528\u4e8e\u5efa\u6a21\u7528\u6237\u751f\u547d\u5468\u671f\u3002<\/li>\n
  • \u5546\u54c1\u5c5e\u6027\uff1a\u6307\u5f85\u552e\u5546\u54c1\u7684\u4e00\u4e9b\u57fa\u672c\u5c5e\u6027\uff0c\u5982\u5185\u5b58\u3001\u5927\u5c0f\u3001\u5356\u70b9\u3001\u6743\u76ca\u7b49\u3002<\/li>\n
  • \u8ba2\u5355\u6570\u636e\uff1a\u6307\u7528\u6237\u8d2d\u4e70\u624b\u673a\u65f6\u7684\u5173\u952e\u6570\u636e\u3002<\/li>\n
  • \u8425\u9500\u6295\u653e\uff1a\u6307\u5728\u667a\u80fd\u589e\u957f\u8fc7\u7a0b\u4e2d\u5e72\u9884\u7528\u6237\u7684\u6570\u636e\uff0c\u901a\u5e38\u5305\u62ecRTA\u3001RTB\u4ee5\u53ca\u5e7f\u544a\u6295\u653e\u7684\u6570\u636e\uff0c\u6216\u5176\u4ed6\u6d88\u606f\u65e5\u5fd7\u3002<\/li>\n
  • \u5b9e\u65f6\u884c\u4e3a\uff1a\u4e3b\u8981\u63cf\u8ff0\u7528\u6237\u5728\u624b\u673a\u4e0a\u7684\u90e8\u5206\u5b9e\u65f6\u53cd\u9988\u3002<\/li>\n
  • \u7d20\u6750\uff1a\u4e3a\u63d0\u5347\u5e72\u9884\u6548\u679c\u800c\u51c6\u5907\u7684\u4e00\u4e9b\u5185\u5bb9\u3002<\/li>\n<\/ul>\n

    \u4e3a\u4e86\u63d0\u5347\u6570\u636e\u590d\u7528\u6548\u7387\u548c\u6269\u5c55\u6027\uff0c\u8981\u5728\u57fa\u7840\u6570\u636e\u7684\u57fa\u7840\u4e0a\uff0c\u505a\u4e00\u7cfb\u5217\u6807\u51c6\u5316\u3001\u89c4\u8303\u5316\u5904\u7406\uff0c\u518d\u57fa\u4e8e\u624b\u673a\u7684\u6d41\u8f6c\u5173\u7cfb\u62bd\u53d6\u7528\u6237\u7684\u6d41\u8f6c\u5173\u7cfb\u56fe\u3002\u8fd9\u91cc\u7684\u81ea\u7136\u4eba\u662f\u63cf\u8ff0\u624b\u673a\u548c\u81ea\u7136\u4eba\u7684\u6620\u5c04\u5173\u7cfb\u3002\u5b8c\u6210\u6570\u636e\u5efa\u8bbe\u540e\uff0c\u7279\u5f81\u753b\u50cf\u7684\u5efa\u8bbe\u548c\u4e1a\u754c\u5927\u591a\u6570\u505a\u6cd5\u6bd4\u8f83\u76f8\u4f3c\uff0c\u5305\u62ec\u5b9e\u65f6\u7edf\u8ba1\u7c7b\u3001\u5b9e\u65f6\u5e8f\u5217\u7c7b\u3001\u5185\u5bb9\u7406\u89e3\u3001\u7528\u6237\u957f\u671f\u753b\u50cf\uff0c\u4e0d\u8fc7\u4e5f\u6709\u4e00\u90e8\u5206\u662f\u884c\u4e1a\u7279\u6709\u7684\uff0c\u624b\u673a\u6d41\u8f6c\u753b\u50cf\u548c\u8425\u9500\u8282\u70b9\u753b\u50cf\uff0c\u4e3b\u8981\u523b\u753b\u624b\u673a\u5e02\u573a\u7684\u7ade\u4e89\u5173\u7cfb\u548c\u56e0\u5e94\u624b\u6bb5\u3002<\/p>\n

    \u5728\u6a21\u578b\u5efa\u8bbe\u65b9\u9762\uff0c\u6211\u4eec\u91c7\u7528\u4e86\u4ee5\u4e0b\u65b9\u6cd5\uff1a<\/p>\n

      \n
    • \u56e0\u679c\u6a21\u578b\uff08Uplift\uff09\uff1a\u7528\u4e8e\u523b\u753b\u8425\u9500\u7684\u8fb9\u9645\u6536\u76ca\uff0c\u5e76\u51cf\u5c11\u8d1f\u5411\u5e72\u9884\uff0c\u7528\u4e8e\u6362\u673a\u9884\u6d4b\u3002<\/li>\n
    • PU-learning\u65b9\u6cd5\uff1a\u7528\u4e8e\u51c6\u786e\u627e\u5230\u5e72\u9884\u7684\u7cbe\u51c6\u4eba\u7fa4\uff0c\u51cf\u5c11\u5bf9\u7528\u6237\u4fe1\u606f\u7684\u5e72\u6270\u3002<\/li>\n
    • \u591a\u6a21\u6001\u7406\u89e3\uff1a\u4e3b\u8981\u7528\u4e8e\u6587\u672c\u548c\u56fe\u50cf\u7684\u9884\u8bad\u7ec3\u3002<\/li>\n
    • PID\u65b9\u6cd5\uff1a\u4e3b\u8981\u662f\u4e00\u79cd\u81ea\u52a8\u63a7\u5236\u80fd\u529b\uff0c\u7528\u4e8e\u6ee1\u8db3\u5927\u90e8\u5206\u573a\u666f\u7684\u81ea\u52a8\u7ea6\u675f\u9700\u6c42\u3002<\/li>\n
    • AIGC\u65b9\u6cd5\uff1a\u901a\u8fc7Stable Diffusion\u6a21\u578b\u7684\u80fd\u529b\uff0c\u8f93\u51fa\u56fe\u7247\u7d20\u6750\u3002<\/li>\n
    • CTR\u548cCVR\uff1a\u4e3b\u8981\u7528\u4e8e\u94fe\u8def\u4e0a\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\u7684\u9884\u4f30\u3002<\/li>\n<\/ul>\n

      \u8fd9\u4e9b\u6a21\u578b\u548c\u7b97\u6cd5\u7684\u5e94\u7528\u573a\u666f\u5305\u62ec\u4ee5\u4e0b\u51e0\u4e2a\u65b9\u9762\uff1a<\/p>\n

        \n
      • RTA\u548cRTB\uff1a\u6d89\u53ca\u5e7f\u544a\u6295\u653e\u573a\u666f\uff0c\u5305\u62ec\u57df\u5185\u548c\u57df\u5916\u7684\u5e7f\u544a\u6295\u653e\u3002<\/li>\n
      • \u793e\u533a\u548c\u5546\u57ce\uff1a\u6307OPPO\u7684\u81ea\u6709\u5e73\u53f0\uff0c\u662f\u7528\u6237\u8fd0\u8425\u548c\u624b\u673a\u81ea\u8425\u7684\u8425\u9500\u6838\u5fc3\u6e20\u9053\u3002<\/li>\n
      • \u6743\u76ca\u548cPush\uff1a\u7efc\u5408\u5e72\u9884\u6e20\u9053\u3002<\/li>\n<\/ul>\n

        \u4ee5\u4e0a\u5c31\u662fOPPO\u7b97\u6cd5\u5c42\u9762\u7684\u6574\u4f53\u67b6\u6784\u3002<\/p>\n

        \"\u56fe\u7247\"<\/p>\n

        \u4ece\u5de5\u7a0b\u5c42\u9762\uff0c\u6211\u4eec\u770b\u4e0b\u600e\u4e48\u89e3\u51b3\u667a\u80fd\u6539\u9020\u7684\u6280\u672f\u65b9\u6848\u3002\u6700\u6700\u4fa7\u7684\u667a\u9009\u6a21\u5757\uff0c\u5b8c\u6210\u7b97\u6cd5\u573a\u666f\u7684\u81ea\u52a8\u63a5\u5165\u3002\u624b\u673a\u589e\u957f\u6d89\u53ca\u7684\u94fe\u8def\u5f88\u957f\uff0c\u6bd4\u5982\u4ece\u65b0\u673a\u5356\u70b9\u6d1e\u5bdf\u3001\u4eba\u7fa4\u8425\u9500\u6d1e\u5bdf\u3001\u65b0\u673a\u9884\u70ed\u3001\u9996\u9500\u3001\u4fc3\u9500\uff0c\u5e76\u4e14\u6bcf\u4e2a\u94fe\u8def\u7684\u573a\u666f\u5f88\u591a\uff0c\u667a\u9009\u4e3b\u8981\u6ee1\u8db3\u4e86\u573a\u666f\u5feb\u901f\u63a5\u5165\u7684\u9700\u6c42\uff0c\u5e76\u4e14\u89e3\u8026\u8fd0\u8425\u3001\u5de5\u7a0b\u3001\u7b97\u6cd5\uff0c\u652f\u6491\u7b97\u6cd5\u4e13\u6ce8\u5728\u6548\u679c\u4f18\u5316\u4e0a\u3002\u8425\u9500\u4e91\u4e3b\u8981\u7528\u4e8e\u7d20\u6750\u751f\u6210\u3001\u5e7f\u544a\u6295\u653e\u7ba1\u7406\u3001\u5206\u6790\u76d1\u63a7\u3002\u4e2d\u95f4\u5f15\u64ce\u6a21\u5757\u662f\u63a8\u8350\u5f15\u64ce\uff0c\u901a\u8fc7\u53ec\u56de\u3001\u7c97\u6392\u3001\u7cbe\u6392\u3001\u91cd\u6392\u3001\u7b56\u7565\u7b97\u5b50\u7684\u81ea\u7531\u7ec4\u5408\uff0c\u6ee1\u8db3\u5b9a\u5236\u5316\u9700\u6c42\u3002\u4e3a\u4e86\u8fdb\u4e00\u6b65\u63d0\u5347\u5f15\u64ce\u7684\u7075\u6d3b\u6027\uff0c\u6211\u4eec\u5bf9\u591a\u6837\u6027\u3001\u591a\u76ee\u6807\u3001\u91cd\u6392\u3001\u7b56\u7565\u6a21\u5757\u505a\u4e86DSL\u6539\u9020\uff0c\u652f\u6491\u56e2\u961f\u7684\u7b97\u6cd5\u63a2\u7d22\u3002\u53e6\u5916\u7531\u4e8e\u673a\u5668\u6210\u672c\u7684\u7ea6\u675f\uff0c\u4e0a\u9762\u7684\u5f88\u591a\u6b65\u9aa4\u5728\u4f7f\u7528\u65f6\u90fd\u53ef\u4ee50\u6210\u672c\u7684\u63d2\u62d4\uff0c\u4ee5\u964d\u4f4e\u5ef6\u8fdf\u3001\u63d0\u5347\u541e\u5410\u3002<\/p>\n

        \u4e0a\u8ff0\u7b97\u6cd5\u67b6\u6784\u4e3b\u8981\u662f\u57fa\u4e8eOPPO\u7684Andes\u667a\u80fd\u4e91\u5b8c\u6210\u7684\u3002\u5f97\u76ca\u4e8e\u667a\u80fd\u4e91\u7684\u57fa\u7840\u8bbe\u65bd\u7684\u7075\u6d3b\u6027\u548c\u6613\u7528\u6027\uff0c\u6211\u4eec\u5728\u534f\u4f5c\u65b9\u9762\uff0c\u7279\u522b\u662f\u8de8\u56e2\u961f\u3001\u8de8\u90e8\u95e8\u548c\u8de8\u7cfb\u7edf\u7684\u534f\u4f5c\u4e0a\u62e5\u6709\u8f83\u597d\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n

        \u4e09\u3001\u5e94\u7528\u573a\u666f<\/h2>\n

        \u63a5\u4e0b\u6765\u5c06\u5206\u4eab4 \u4e2a\u5177\u4f53\u7684\u5e94\u7528\u573a\u666f\u6848\u4f8b\uff0c\u7b2c\u4e00\u4e2a\u6848\u4f8b\u662f\u57fa\u4e8e AIGC \u7684\u5185\u5bb9\u4f9b\u7ed9\uff1b\u7b2c\u4e8c\u4e2a\u6848\u4f8b\u662f\u5728\u5546\u57ce\u4e2d\uff0c\u57fa\u4e8e\u591a\u573a\u666f\u3001\u591a\u76ee\u6807\u3001\u591a\u6a21\u6001\u7684\u63a8\u8350\uff1b\u7b2c\u4e09\u4e2a\u6848\u4f8b\u662f\u57fa\u4e8e\u56e0\u679c\u63a8\u65ad\u7684\u7cbe\u51c6\u4eba\u7fa4\u5b9a\u4f4d\uff1b\u7b2c\u56db\u4e2a\u6848\u4f8b\u662f\u5728\u624b\u673a\u884c\u4e1a\u91cc\u7684\u5e7f\u544a\u7cbe\u51c6\u8425\u9500\u3002<\/p>\n

        1\u3001\u7b2c\u4e00\u4e2a\u5e94\u7528\u573a\u666f:\u57fa\u4e8eAIGC\u7684\u5185\u5bb9\u4f9b\u7ed9<\/h3>\n

        \"\u56fe\u7247\"<\/p>\n

        \u9996\u5148\uff0c\u6211\u4eec\u610f\u8bc6\u5230\u5728\u975e\u7b97\u6cd5\u9886\u57df\u6216\u4f20\u7edf\u5236\u9020\u884c\u4e1a\u4e2d\uff0c\u4e1a\u52a1\u56e2\u961f\u53ef\u80fd\u9700\u8981\u4e00\u4e9b\u79d1\u666e\u624d\u80fd\u7406\u89e3\u5185\u5bb9\u4f9b\u7ed9\u7684\u91cd\u8981\u6027\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u4e0e\u4e1a\u52a1\u4f19\u4f34\u5408\u4f5c\u65f6\u91c7\u7528\u4e86\u8bb2\u9053\u7406\u548c\u6570\u636e\u5c55\u793a\u7684\u65b9\u5f0f\uff0c\u5728\u4e00\u4e9b\u5c0f\u7684\u573a\u666f\u4e2d\u901a\u8fc7\u5b9e\u9a8c\u9a8c\u8bc1\u4e86\u6269\u5927\u5185\u5bb9\u4f9b\u7ed9\u91cf\u7684\u76ca\u5904\u3002\u6211\u4eec\u89c2\u5bdf\u5230\uff0c\u901a\u8fc7\u589e\u52a0\u5185\u5bb9\u4f9b\u7ed9\u91cf\uff0c\u53ef\u4ee5\u663e\u8457\u63d0\u9ad8\u70b9\u51fb\u7387\uff0c\u83b7\u5f9715%\u7684\u70b9\u51fb\u7387\u63d0\u5347\uff0c\u4ece\u800c\u8fbe\u6210\u4e86\u5171\u8bc6\u3002<\/p>\n

        \u53e6\u4e00\u4e2a\u6311\u6218\u662f\u4f9b\u7ed9\u6548\u7387\u548c\u4eba\u529b\u6210\u672c\u3002\u6700\u521d\uff0c\u5185\u5bb9\u4f9b\u7ed9\u7684\u6d41\u7a0b\u4f9d\u8d56\u4e8e\u4eba\u5de5\uff0c\u5373\u8bbe\u8ba1\u5e08\u8f93\u51fa\u4e00\u4e9b\u7d20\u6750\uff0c\u7ecf\u8fc7\u5b89\u5168\u5ba1\u6838\u540e\u6295\u653e\u5230\u7ebf\u4e0a\u3002\u8fd9\u4e2a\u8fc7\u7a0b\u76f8\u5bf9\u4f4e\u6548\u3002\u4e3a\u6b64\uff0c\u6211\u4eec\u56e2\u961f\u8fdb\u884c\u4e86\u7b2c\u4e00\u6b21\u6539\u9020\uff0c\u91c7\u7528\u5de5\u7a0b\u6a21\u677f\u5236\u56fe\u7684\u65b9\u5f0f\u3002\u8fd9\u6837\uff0c\u5185\u5bb9\u4f9b\u7ed9\u7684\u6d41\u7a0b\u53d1\u751f\u4e86\u6539\u53d8\uff1a\u8bbe\u8ba1\u5e08\u96c6\u4e2d\u7cbe\u529b\u5728\u6a21\u677f\u521b\u4f5c\u4e0a\uff0c\u7136\u540e\u901a\u8fc7\u6a21\u677f\u751f\u6210\u5927\u91cf\u5019\u9009\u7d20\u6750\uff0c\u7ecf\u8fc7\u521d\u5ba1\u548c\u5b89\u5168\u5ba1\u6838\u540e\u8fdb\u884c\u6295\u653e\u3002\u901a\u8fc7\u8fd9\u6b21\u6539\u9020\uff0c\u6bcf\u5929\u521d\u5ba1\u7684\u5185\u5bb9\u6570\u91cf\u663e\u8457\u589e\u52a0\u3002\u7136\u800c\uff0c\u4e5f\u51fa\u73b0\u4e86\u65b0\u7684\u95ee\u9898\uff1a\u6a21\u677f\u7684\u91cd\u590d\u7387\u8f83\u9ad8\uff0c\u751f\u6210\u7684\u5019\u9009\u7d20\u6750\u4fe1\u606f\u91cf\u4e0d\u8db3\uff0c\u5bb9\u6613\u8ba9\u7528\u6237\u611f\u5230\u5343\u7bc7\u4e00\u5f8b\u3002<\/p>\n

        \"\u56fe\u7247\"<\/p>\n

        \u76ee\u524d\uff0c\u968f\u7740AIGC\u6280\u672f\u7684\u4e0d\u65ad\u6210\u719f\uff0c\u6211\u4eec\u8c03\u7814\u4e86AIGC\u7684\u76f8\u5173\u65b9\u6848\uff0c\u5e76\u53d1\u73b0\u8be5\u6280\u672f\u5b9e\u9645\u4e0a\u53ef\u4ee5\u589e\u52a0\u6a21\u677f\u7684\u521b\u4f5c\u96be\u5ea6\u540c\u65f6\u589e\u52a0\u4fe1\u606f\u91cf\u3002\u56e0\u6b64\uff0c\u6211\u4eec\u4e0e\u76f8\u5173\u7684\u56e2\u961f\u5408\u4f5c\uff0c\u5f15\u5165AIGC\u6280\u672f\u6765\u589e\u52a0\u7d20\u6750\u521b\u4f5c\u7684\u4fe1\u606f\u91cf\uff0c\u4ee5\u63d0\u5347\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n

        \u76ee\u524d\uff0c\u6211\u4eec\u4f7f\u7528\u7684AIGC\u6a21\u578b\u4e3b\u8981\u662fCLIP\u6a21\u578b\uff0c\u5b83\u7684\u4e3b\u8981\u601d\u8def\u662f\u901a\u8fc7\u5927\u91cf\u7684\u56fe\u50cf\u6570\u636e\u548c\u6587\u672c\u6570\u636e\u8fdb\u884c\u6a21\u578b\u9884\u8bad\u7ec3\uff0c\u4f7f\u6a21\u578b\u80fd\u591f\u7406\u89e3\u56fe\u50cf\u548c\u81ea\u7136\u8bed\u8a00\u4e4b\u95f4\u7684\u5bf9\u5e94\u5173\u7cfb\uff0c\u4ece\u800c\u5b9e\u73b0\u8de8\u6a21\u6001\u7684\u8bed\u4e49\u63a8\u7406\u3002\u4e3a\u4e86\u5b9e\u73b0\u8fd9\u4e2a\u76ee\u6807\uff0c\u6211\u4eec\u751f\u6210\u6a21\u578b\u7684\u6846\u67b6\u6d89\u53ca\u4e24\u4e2a\u7ec4\u4ef6\u3002\u7b2c\u4e00\u4e2a\u662f\u56fe\u50cf\u7f16\u7801\u5668\uff0c\u57fa\u4e8eTransformer\u67b6\u6784\uff0c\u5c06\u56fe\u50cf\u7279\u5f81\u8f6c\u5316\u4e3aEmbedding\u5411\u91cf\u3002\u7b2c\u4e8c\u4e2a\u662f\u6587\u672c\u7f16\u7801\u5668\uff0c\u57fa\u4e8eVILT\u67b6\u6784\uff0c\u5c06\u81ea\u7136\u8bed\u8a00\u8f6c\u5316\u4e3a\u7279\u5f81\u5411\u91cf\u3002\u57fa\u4e8e\u8fd9\u4e24\u79cd\u5411\u91cf\uff0c\u6211\u4eec\u7ed3\u5408\u4ea4\u53c9\u71b5\u5b66\u4e60\u548c\u5bf9\u6bd4\u5b66\u4e60\u7684\u65b9\u6cd5\uff0c\u8fdb\u884c\u6a21\u578b\u7684\u8bad\u7ec3\u3002\u5728\u9884\u8bad\u7ec3\u9636\u6bb5\uff0c\u6211\u4eec\u53c2\u8003\u4e86\u4e00\u4e9b\u5f00\u6e90\u6570\u636e\u548cOPPO\u79c1\u6709\u7684\u56fe\u50cf\u548c\u6587\u672c\u6570\u636e\uff0c\u5e76\u5728Andes\u667a\u80fd\u4e91\u7684GPU\u96c6\u7fa4\u4e0a\u8fdb\u884c\u8bad\u7ec3\u3002<\/p>\n

        \u5728\u751f\u6210\u90e8\u5206\uff0c\u6211\u4eec\u7ecf\u8fc7\u4e86\u591a\u6b21\u5c1d\u8bd5\uff0c\u4ee5\u4f7fAIGC\u8f93\u51fa\u7684\u5185\u5bb9\u7b26\u5408\u5e7f\u544a\u6295\u653e\u7684\u9700\u6c42\u3002\u76ee\u524d\u53d1\u73b0\uff0c\u901a\u8fc7\u6dfb\u52a0\u5173\u952e\u8bcd\u3001\u5356\u70b9\u3001\u8425\u9500\u8bdd\u672f\u3001\u56fe\u6587\u98ce\u683c\u3001\u8d1f\u9762\u53cd\u9988\u4ee5\u53ca\u56fe\u50cf\u7ec6\u8282\u7684\u63d0\u793a\uff0c\u53ef\u4ee5\u6709\u52a9\u4e8e\u751f\u6210\u7d20\u6750\u3002\u6700\u53f3\u4fa7\u7684\u793a\u4f8b\u5c55\u793a\u4e86\u7ed3\u5408\u7d20\u6750\u548c\u6a21\u677f\u751f\u6210\u7684\u6700\u7ec8\u7ed3\u679c\uff0c\u5176\u4e2d\u80cc\u666f\u56fe\u5c31\u662f\u4e00\u4e2a\u4f8b\u5b50\u3002<\/p>\n

        \"\u56fe\u7247\"<\/p>\n

        2\u3001\u7b2c\u4e8c\u4e2a\u5e94\u7528\u573a\u666f:\u591a\u573a\u666f\u3001\u591a\u76ee\u6807\u7684\u591a\u6a21\u6001\u63a8\u8350<\/h3>\n

        \u5982\u4e0a\u56fe\u6240\u793a\uff0c\u6211\u4eec\u76ee\u524d\u7684\u4e1a\u52a1\u573a\u666f\u4e3b\u8981\u662f\u5728\u5546\u57ce\u754c\u9762\u8fdb\u884c\u63a8\u8350\u3002\u4f8b\u5982\uff0c\u5728\u9996\u9875\u7684\u6a2a\u5e45\u5e7f\u544a\u90e8\u5206\u3001\u683c\u5b50\u4f4d\u3001\u7011\u5e03\u6d41\u63a8\u9001\u4ee5\u53ca\u79ef\u5206\u3001\u793e\u533a\u3001\u4f18\u60e0\u5238\u53d1\u653e\u7b49\u573a\u666f\u4e2d\u8fdb\u884c\u63a8\u8350\u3002<\/p>\n

        \u5728\u7b97\u6cd5\u63a5\u53e3\u65b9\u9762\uff0c\u6211\u4eec\u5df2\u7ecf\u63a5\u5165\u4e86\u8fd1\u51e0\u767e\u4e2a\u4e1a\u52a1\u573a\u666f\uff0c\u9700\u8981\u5173\u6ce8\u70b9\u51fb\u7387\u3001\u8f6c\u5316\u7387\u3001GMV\u7b49\u4e1a\u52a1\u6307\u6807\u3002\u540c\u65f6\uff0c\u624b\u673a\u884c\u4e1a\u5185\u5b58\u5728\u4eba\u529b\u7ea6\u675f\uff0c\u8fd9\u5bf9\u7b97\u6cd5\u63d0\u51fa\u4e86\u4e0d\u540c\u7684\u9700\u6c42\u3002<\/p>\n

        \u6211\u4eec\u4e00\u5f00\u59cb\u5c31\u91c7\u7528\u4e86\u8de8\u573a\u666f\u591a\u76ee\u6807\u7684\u6a21\u578b\u65b9\u6848\u6765\u8fdb\u884c\u63a8\u8350\uff0c\u968f\u7740\u573a\u666f\u7684\u589e\u52a0\uff0c\u6211\u4eec\u4e0d\u65ad\u5bf9\u6a21\u578b\u8fdb\u884c\u8fed\u4ee3\u4f18\u5316\u3002\u540e\u6765\uff0c\u6211\u4eec\u8fd8\u589e\u52a0\u4e86\u4e00\u4e9b\u975e\u4ea7\u54c1\u5185\u5bb9\u7684\u63a8\u8350\uff0c\u4f8b\u5982\u793e\u533a\u3001\u89c6\u9891\u7b49\u3002\u6b64\u5916\uff0c\u5bf9\u4e8e\u5185\u5bb9\u7d20\u6750\u7684\u9700\u6c42\uff0c\u6211\u4eec\u4e5f\u9700\u8981\u5728\u591a\u6a21\u6001\u6a21\u578b\u4e2d\u5f15\u5165\u4e00\u4e9b\u65b0\u7684\u80fd\u529b\u3002<\/p>\n

        \"\u56fe\u7247\"<\/p>\n

        \u7ecf\u8fc7\u4e0d\u65ad\u8fed\u4ee3\uff0c\u6211\u4eec\u7684\u6a21\u578b\u5982\u4e0a\u56fe\u6240\u793a\u3002\u5de6\u4fa7\u90e8\u5206\u662f\u591a\u6a21\u6001\u7684\u7406\u89e3\uff0c\u6a21\u578b\u4e3b\u8981\u57fa\u4e8eViLT\u7684\u7ed3\u6784\u3002\u901a\u8fc7\u5bf9\u6bd4\u53d1\u73b0\uff0c\u7ecf\u8fc7\u4e1a\u52a1\u6570\u636e\u5fae\u8c03\u7684ViLT\u6a21\u578b\u6bd4\u516c\u5f00\u7684ViIT\u6a21\u578b\u6548\u679c\u66f4\u597d\u3002\u6211\u4eec\u8fdb\u884c\u4e86\u5927\u91cf\u7684\u5206\u6790\uff0c\u53d1\u73b0\u5b9e\u9645\u4e1a\u52a1\u573a\u666f\u7684\u6570\u636e\u4e0e\u516c\u5f00\u6570\u636e\u96c6\u5b58\u5728\u8f83\u5927\u5dee\u5f02\uff0c\u7279\u522b\u662f\u5728\u8425\u9500\u8bdd\u672f\u7b49\u5782\u76f4\u9886\u57df\u65b9\u9762\u3002\u53f3\u4fa7\u90e8\u5206\u662f\u63a8\u8350\u6a21\u578b\uff0c\u8be5\u6a21\u578b\u7ed3\u6784\u878d\u5408\u4e86\u6700\u65b0\u8bba\u6587\u7684\u8fdb\u5c55\u3002\u5e95\u5c42\u6a21\u578b\u4e3b\u8981\u57fa\u4e8e\u5386\u53f2\u884c\u4e3a\u3001\u4e0a\u4e0b\u6587\u548c\u5019\u9009\u7269\u6599\u4e09\u4e2a\u90e8\u5206\u3002\u5bf9\u4e8e\u5019\u9009\u7269\u6599\uff0c\u6211\u4eec\u76ee\u524d\u91c7\u7528\u5bf9\u5e94\u7684\u591a\u6a21\u6001\u9884\u8bad\u7ec3\u7279\u5f81\u3002\u5b9e\u65f6\u7edf\u8ba1\u7684\u884c\u4e3a\u4f1a\u4f7f\u7528Encoding \u7684\u65b9\u6cd5\u8fdb\u884c\u5411\u91cf\u5316\u8868\u793a\uff0c\u800c\u4e0a\u4e0b\u6587\u5185\u5bb9\u6211\u4eec\u4f1a\u989d\u5916\u533a\u5206\u573a\u666f\u548cdomain\u7279\u5f81\u8fdb\u884c\u5411\u91cf\u5316\u3002<\/p>\n

        \u5728\u591a\u6a21\u6001\u591a\u611f\u573a\u666f\u611f\u77e5\u6a21\u5757\u4e2d\uff0c\u6211\u4eec\u4e3b\u8981\u4f7f\u7528Transformer\u548c\u573a\u666f\u4e13\u5c5e\u7684\u65b9\u6cd5\u3002\u5728\u6700\u4e0a\u5c42\uff0c\u6211\u4eec\u4e3a\u76ee\u6807\u8bbe\u7f6e\u4e86\u4e13\u95e8\u7684tower\uff0c\u6700\u7ec8\u5f97\u5230\u76ee\u6807\u7684\u6bd4\u4f8b\u7ed3\u679c\u3002\u7ecf\u8fc7\u6d4b\u8bd5\u5bf9\u6bd4\uff0c\u6211\u4eec\u53d1\u73b0\u5f15\u5165AITM\u7684\u591a\u76ee\u6807\u6821\u51c6\u65b9\u6cd5\u53ef\u4ee5\u83b7\u5f97\u4e00\u5b9a\u7684\u6536\u76ca\u3002\u5728\u591a\u76ee\u6807\u5c42\u9762\uff0c\u4e0e\u4f20\u7edf\u7535\u5546\u76f8\u6bd4\uff0c\u6211\u4eec\u4f1a\u52a0\u5165\u66f4\u591a\u7684\u76ee\u6807\uff0c\u8fd9\u4e0e\u884c\u4e1a\u7279\u70b9\u6709\u5173\u3002\u4f8b\u5982\uff0c\u5728\u624b\u673a\u884c\u4e1a\u4e2d\uff0c\u6bcf\u4e2a\u7528\u6237\u53ef\u80fd\u9700\u8981\u4e24\u4e09\u5e74\u624d\u4f1a\u66f4\u6362\u624b\u673a\uff0c\u8fd9\u5bfc\u81f4\u8f6c\u5316\u7387\u5f88\u4f4e\u3002\u540c\u65f6\uff0c\u6362\u673a\u7528\u6237\u4e2d\u590d\u8d2d\u7684\u6bd4\u4f8b\u4e5f\u8f83\u4f4e\u3002\u56e0\u6b64\uff0c\u4e3a\u4e86\u51c6\u786e\u6355\u6349\u7528\u6237\u5f53\u524d\u7684\u6362\u673a\u610f\u56fe\uff0c\u6211\u4eec\u9700\u8981\u589e\u52a0\u5176\u4ed6\u76ee\u6807\u6765\u8f85\u52a9\u53d1\u73b0\u7528\u6237\u7684\u610f\u56fe\uff0c\u4f8b\u5982\u8bc4\u8bba\u67e5\u770b\u3001\u65f6\u957f\u76f8\u5173\u548c\u5546\u9669\u76f8\u5173\u7684\u76ee\u6807\u3002\u5f97\u5230\u8fd9\u4e9b\u76ee\u6807\u540e\uff0c\u6211\u4eec\u4f7f\u7528\u8fd1\u4f3c\u6392\u5e8f\u516c\u5f0f\u8ba1\u7b97\u5f97\u5206\uff0c\u8be5\u5f97\u5206\u662f\u5404\u4e2a\u76ee\u6807\u7684\u8fde\u4e58\u7ed3\u679c\u3002\u540c\u65f6\uff0c\u6bcf\u4e2a\u76ee\u6807\u53d7\u5230\u4e09\u4e2a\u8d85\u53c2\u6570\u03b1\u3001\u03b2\u3001\u03b3\u7684\u7ea6\u675f\uff0c\u76ee\u524d\u8fd9\u4e9b\u8d85\u53c2\u6570\u901a\u8fc7\u79bb\u6563\u8d85\u53c2\u6a21\u578b\u5b66\u4e60\u5f97\u5230\u3002<\/p>\n

        \u7ecf\u8fc7\u591a\u6b21\u8fed\u4ee3\uff0c\u5305\u62ec\u589e\u52a0\u66f4\u591a\u76ee\u6807\u3001\u5f15\u5165\u591a\u6a21\u6001\u3001\u4f18\u5316\u8d85\u53c2\u6570\u7b49\u63aa\u65bd\uff0c\u76f8\u8f83\u4e8e\u539f\u6709\u6a21\u578b\uff0c\u6211\u4eec\u5728\u8f6c\u5316\u7387\uff08CVR\uff09\u4e0a\u53d6\u5f97\u4e86\u7d2f\u8ba120%\u4ee5\u4e0a\u7684\u6536\u76ca\u3002<\/p>\n

        3\u3001\u7b2c\u4e09\u4e2a\u5e94\u7528\u573a\u666f:\u57fa\u4e8e\u56e0\u679c\u63a8\u65ad\u7684\u7cbe\u51c6\u4eba\u7fa4<\/h3>\n

        \"\u56fe\u7247\"<\/p>\n

        \u624b\u673a\u884c\u4e1a\u4e2d\u7684\u201c\u7cbe\u51c6\u4eba\u7fa4\u201d\u6982\u5ff5\u4e0e\u7535\u5546\u5e73\u53f0\u7684\u5212\u5206\u6709\u6240\u4e0d\u540c\uff0c\u8fd9\u662f\u56e0\u4e3a\u7528\u6237\u8d2d\u4e70\u624b\u673a\u7684\u884c\u4e3a\u5177\u6709\u4e0d\u4e00\u6837\u7684\u7279\u70b9\u3002\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u5047\u8bbe\u7528\u6237A\uff0c\u4ed6\u53ef\u80fd\u4f1a\u9009\u62e9\u7ee7\u7eed\u8d2d\u4e70\u5f53\u524d\u54c1\u724c\u7684\u624b\u673a\uff0c\u4e5f\u53ef\u80fd\u4f1a\u6362\u5230\u5176\u4ed6\u54c1\u724c\u3002\u5bf9\u4e8e\u5df2\u8d2d\u4e70\u5f53\u524d\u54c1\u724c\u7684\u7528\u6237\uff0c\u4ed6\u4eec\u53ef\u80fd\u6709\u4e24\u79cd\u884c\u4e3a\uff0c\u4e00\u79cd\u662f\u81ea\u5df1\u4f7f\u7528\u624b\u673a\uff08\u7559\u5b58\uff09\uff0c\u53e6\u4e00\u79cd\u662f\u8d60\u9001\u7ed9\u4ed6\u4eba\u3002\u7136\u800c\uff0c\u7531\u4e8e\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u6570\u636e\u7684\u9690\u79c1\u5b89\u5168\u7b49\u95ee\u9898\uff0c\u624b\u673a\u516c\u53f8\u53ea\u80fd\u83b7\u53d6\u5230\u90e8\u5206\u8d2d\u4e70\u548c\u6362\u673a\u7684\u6570\u636e\u3002\u624b\u673a\u884c\u4e1a\u7684\u589e\u957f\u76ee\u6807\u662f\u901a\u8fc7\u73b0\u6709\u6570\u636e\u8bc6\u522b\u51fa\u8d2d\u673a\u548c\u7559\u5b58\u7528\u6237\uff0c\u5e76\u901a\u8fc7\u8425\u9500\u6d3b\u52a8\u589e\u52a0\u5546\u54c1\u7684\u7c98\u6027\u3002\u8fd9\u5c31\u662f\u7cbe\u51c6\u4eba\u7fa4\u7684\u80cc\u666f\u573a\u666f\u3002<\/p>\n

        \u56e0\u6b64\uff0c\u5728\u7b97\u6cd5\u56e2\u961f\u8fdb\u884c\u4eba\u7fa4\u5efa\u6a21\u65f6\uff0c\u4e3b\u8981\u5173\u6ce8\u4e24\u4e2a\u6307\u6807\uff1a\u51c6\u786e\u7387\u548c\u53ec\u56de\u7387\u3002\u901a\u5e38\u60c5\u51b5\u4e0b\uff0c\u6211\u4eec\u5f88\u96be\u83b7\u53d6\u5230\u5b8c\u6574\u51c6\u786e\u7684\u8425\u9500\u6570\u636e\uff0c\u56e0\u6b64\u5728\u5b9e\u8df5\u4e2d\uff0c\u6211\u4eec\u4f1a\u82b1\u8d39\u66f4\u591a\u65f6\u95f4\u8fdb\u884c\u7279\u5f81\u753b\u50cf\u548c\u7528\u6237\u5206\u6790\uff0c\u901a\u8fc7\u591a\u79cd\u65b9\u6cd5\u6316\u6398\u771f\u5b9e\u7684\u8d2d\u673a\u7528\u6237\uff0c\u5e76\u53e0\u52a0\u76f8\u5e94\u7684\u6a21\u578b\u65b9\u6848\uff0c\u4ece\u800c\u5f97\u5230\u6700\u7ec8\u7684\u7cbe\u51c6\u4eba\u7fa4\u3002<\/p>\n

        \u6211\u4eec\u91c7\u7528\u4e86\u591a\u79cd\u65b9\u6cd5\uff0c\u4f8b\u5982Look-Alike\u3001PU-learning\u548cGraph-learning\u7b49\u65b9\u6cd5\uff0c\u6765\u83b7\u53d6\u76f8\u5bf9\u7cbe\u51c6\u7684\u4eba\u7fa4\u3002<\/p>\n

        \"\u56fe\u7247\"<\/p>\n

        \u5728\u8425\u9500\u4e2d\uff0c\u53ea\u6709\u7cbe\u51c6\u4eba\u7fa4\u662f\u4e0d\u8db3\u591f\u7684\uff0c\u56e0\u4e3a\u5bf9\u4e8e\u8425\u9500\u56db\u8c61\u9650\u56fe\u4e2d\u7684B\u3001C\u3001D\u4e09\u4e2a\u8c61\u9650\u7684\u4eba\u7fa4\u8fdb\u884c\u8425\u9500\u53ef\u80fd\u6548\u679c\u751a\u5fae\uff0c\u4e0d\u7b26\u5408\u9884\u671f\u3002\u6211\u4eec\u7684\u6838\u5fc3\u76ee\u6807\u4ecd\u7136\u662f\u9488\u5bf9A\u4eba\u7fa4\uff0c\u56e0\u6b64\u8fd9\u4e2a\u95ee\u9898\u5b9e\u9645\u4e0a\u8f6c\u5316\u4e3a\u4e00\u79cd\u56e0\u679c\u63a8\u65ad\u7684\u95ee\u9898\u3002<\/p>\n

        \u5728\u7b97\u6cd5\u5c42\u9762\u4e0a\uff0c\u5728\u6ee1\u8db3\u4e00\u5b9a\u6761\u4ef6\u7684\u60c5\u51b5\u4e0b\uff0c\u56e0\u679c\u63a8\u65ad\u53ef\u4ee5\u7b49\u4ef7\u4e8e\u8ba1\u7b97Uplift\uff0c\u8fd9\u79cd\u6a21\u578b\u901a\u5e38\u6709\u4e09\u79cd\u5efa\u6a21\u601d\u8def\uff1a<\/p>\n

          \n
        • Two-Model\uff1a\u5206\u522b\u5efa\u6a21\u57fa\u51c6\u7ec4\u3001\u63a7\u5236\u7ec4\u7684\u6a21\u578b\uff0c\u4e24\u8005\u76f8\u51cf\u5c31\u662f\u7ed3\u679c\u3002\u7f3a\u70b9\u662f\u4e24\u4e2a\u6a21\u578b\u6709\u8bef\u5dee\u7d2f\u79ef\u3002<\/li>\n
        • Single-Model\uff1a\u53c2\u8003\u63a8\u8350\u9886\u57df\u7684\u591a\u76ee\u6807\u6a21\u578b\uff0c\u89e3\u51b3\u4e86\u6a21\u578b\u8bef\u5dee\u3002<\/li>\n
        • Direct-Model\uff1a\u76f4\u63a5\u5efa\u6a21ITE\u3002<\/li>\n<\/ul>\n

          \u5728\u5178\u578b\u7684\u63a8\u5e7f\u641c\u7b97\u6cd5\u9886\u57df\uff0c\u5047\u8bbe\u8bad\u7ec3\u6570\u636e\u548c\u9884\u6d4b\u6570\u636e\u72ec\u7acb\u540c\u5206\u5e03\uff0c\u80fd\u4e0d\u65ad\u4ea7\u51fa\u5f88\u597d\u7684\u7ed3\u679c\u3002\u5728\u56e0\u679c\u63a8\u65ad\u4e0a\uff0c\u7531\u4e8e\u4e00\u4e2a\u4eba\u8981\u4e48\u6709\u5e72\u9884\u3001\u8981\u4e48\u6ca1\u6709\u5e72\u9884\uff0c\u6ca1\u529e\u6cd5\u5728\u540c\u4e00\u73af\u5883\u4e0b\u540c\u65f6\u89c2\u5bdf\u5230\u57fa\u51c6\u7ec4\u3001\u63a7\u5236\u7ec4\u7684\u7ed3\u679c\u3002\u56e0\u6b64\u9700\u8981\u4f7f\u7528\u56e0\u679c\u6a21\u578b\u6765\u89e3\u51b3uplift\u5efa\u6a21\u95ee\u9898\u3002Uplift\u5efa\u6a21\u65f6\u6709\u4e24\u4e2a\u6311\u6218\uff1a<\/p>\n

            \n
          • \u7531\u4e8e\u4e1a\u52a1\u9700\u6c42\uff0c\u5bfc\u81f4\u4e24\u7ec4\u6570\u636e\u7684\u5206\u5e03\u4e0d\u540c\u3002<\/li>\n
          • \u4e00\u822c\u4e1a\u52a1\u53ea\u4f1a\u4fdd\u7559\u5f88\u5c0f\u4e00\u90e8\u5206\u7528\u6237\u4f5c\u4e3a\u57fa\u51c6\u7ec4\uff0c\u6837\u672c\u6570\u91cf\u4e0d\u5747\uff0c\u4e5f\u4f1a\u7ed9\u6a21\u578b\u5efa\u6a21\u5e26\u6765\u56f0\u96be\u3002<\/li>\n<\/ul>\n

            \u6211\u4eec\u5c1d\u8bd5\u4e86DESCN\u7684\u8bba\u6587\u601d\u8def\uff0c\u4f7f\u7528\u4e86\u5e72\u9884\u7ec4\u548c\u63a7\u5236\u7ec4\u7684\u5168\u6837\u672c\uff0c\u8fd9\u6837\u7684\u7ed3\u6784\u76f8\u5f53\u4e8e\u4f7f\u7528\u4e86Single-Model\u7684\u601d\u8def\u5b9e\u73b0\u3002\u8fd9\u7bc7\u8bba\u6587\u4e3b\u8981\u521b\u65b0\u70b9\u5728\u4e8e\u4f7f\u7528\u4e86meta-learning\u7684\u601d\u60f3\uff0c\u5f15\u5165\u4e00\u4e2a\u7f51\u7edc\u6765\u5b66\u4e60\u4e2d\u95f4\u53d8\u91cftreatment\u3002<\/p>\n

            \u5728\u6df1\u5165\u8fed\u4ee3\u65f6\u6211\u4eec\u8fd8\u4f1a\u9047\u5230\u5177\u4f53\u7684\u4e1a\u52a1\u95ee\u9898\uff0c\u6bd4\u5982\u5728t1\u65f6\u95f4\u6bb5\uff0c\u4e1a\u52a1\u9700\u8981\u5e72\u9884\u5de6\u8fb9\u548c\u53f3\u8fb9\u7684\u4eba\u7fa4\uff0c\u8fc7\u4e86\u4e00\u6bb5\u65f6\u95f4\u540e\u5728t2\u65f6\u523b\uff0c\u4e1a\u52a1\u9700\u8981\u5e72\u9884\u4e2d\u95f4\u7684\u4eba\u7fa4\uff0c\u5728t3\u65f6\u523b\u5e72\u9884\u7684\u4eba\u7fa4\u53c8\u53d8\u4e86\u3002\u8fd9\u79cd\u4e1a\u52a1\u4eba\u7fa4\u53d8\u5316\u5267\u70c8\u7684\u95ee\u9898\u7ed9\u56e0\u679c\u63a8\u65ad\u63d0\u51fa\u4e86\u66f4\u9ad8\u7684\u6311\u6218\u3002<\/p>\n

            \"\u56fe\u7247\"<\/p>\n

            \u6211\u4eec\u662f\u8fd9\u4e48\u6765\u770b\u5f85\u8fd9\u4e2a\u95ee\u9898\uff0c\u8fd9\u4e2a\u95ee\u9898\u672c\u8d28\u4e0a\u5c5e\u4e8e\u66dd\u5149\u9009\u62e9\u504f\u5dee\u7684\u95ee\u9898\uff0c\u9700\u8981\u5bf9\u66dd\u5149bias\u7ed9\u6d88\u9664\u6389\u624d\u80fd\u51c6\u786e\u5efa\u6a21\u3002\u6211\u4eec\u53c2\u8003\u4e86EUEN\uff08Explicit Uplift Effect Network \u663e\u5f0f\u63d0\u5347\u6548\u5e94\u7f51\u7edc\uff09\u7684\u8bba\u6587\u65b9\u6cd5\uff0c\u03bct(X\uff0c\u6700\u7ec8\u7684uplift) = \u03bcc(x, \u63a7\u5236\u7ec4\u7684\u8f6c\u5316\u7387) + \u03c9(X\uff0c \u66dd\u5149\u6982\u7387) \u00b7 \u03c4e(X\uff0c \u66dd\u5149\u7ec4\u7684uplift)\u3002\u57fa\u4e8e\u6837\u672c\u662f\u5426\u66dd\u5149\u7684\u4fee\u6b63\uff0c\u964d\u4f4e\u4e1a\u52a1\u66dd\u5149\u9009\u62e9\u504f\u5dee\u5bfc\u81f4\u7684\u6a21\u578b\u6709\u504f\u3002<\/p>\n

            \u7531\u4e8e\u56e0\u679c\u63a8\u65ad\u7684\u53cd\u4e8b\u5b9e\u7279\u6027\uff0c\u4e0a\u7ebf\u9a8c\u8bc1\u6210\u672c\u5f88\u9ad8\uff0c\u6240\u6709\u7684\u4f18\u5316\u90fd\u4f1a\u4f18\u5148\u5728\u79bb\u7ebf\u9a8c\u8bc1\u5168\u90e8\u7ec6\u8282\uff0c\u79bb\u7ebf\u4fdd\u8bc1\u4e86\u6b63\u786e\u6027\uff0c\u518d\u5f00\u5c55\u7ebf\u4e0a\u5b9e\u9a8c\u3002\u5728\u5f53\u524d\u7684\u589e\u91cf\u5b9e\u9a8c\u91cc\u80fd\u770b\u5230\u548c\u6700\u521d\u7684\u76d1\u7763\u6a21\u578b\uff0c\u5728\u589e\u91cfROI\u4e0a\u63d0\u5347\u4e8611.3%\u3002<\/p>\n

            4\u3001\u7b2c\u56db\u4e2a\u5e94\u7528\u573a\u666f:\u5e7f\u544a\u7cbe\u51c6\u8425\u9500<\/h3>\n

            \"\u56fe\u7247\"<\/p>\n

            \u5bf9\u4e8e\u624b\u673a\u5382\u5546\u6765\u8bf4\uff0c\u6570\u636e\u9690\u79c1\u662f\u81f3\u5173\u91cd\u8981\u7684\uff0c\u6240\u6709\u6570\u636e\u90fd\u5fc5\u987b\u4fdd\u6301\u5728\u516c\u53f8\u5185\u90e8\uff0c\u4e0d\u5141\u8bb8\u6cc4\u9732\u3002\u56e0\u6b64\uff0c\u5728\u8fdb\u884c\u8425\u9500\u6d3b\u52a8\u65f6\uff0c\u6211\u4eec\u9996\u5148\u8003\u8651\u7684\u662f\u6570\u636e\u5b89\u5168\u6027\uff0c\u5728\u57df\u5916\u6295\u653e\u6216\u8005\u5728\u5176\u4ed6\u5e7f\u544a\u5e73\u53f0\u57fa\u4e8e\u4eba\u7fa4\u5305\u6295\u653e\u7684\u8fd9\u7c7b\u65b9\u6cd5\u662f\u884c\u4e0d\u901a\u7684\u3002\u6211\u4eec\u91c7\u7528\u4e86\u4e00\u4e9b\u66f4\u5b89\u5168\u7684\u65b9\u6cd5\u6765\u83b7\u53d6\u6d41\u91cf\uff0c\u5982\u5b9e\u65f6API\uff08RTA\uff09\u548c\u5b9e\u65f6\u7ade\u4ef7\uff08RTB\uff09\u7684\u6a21\u5f0f\u3002\u57fa\u4e8eRTA\u548cRTB\uff0c\u6211\u4eec\u8fd8\u5efa\u7acb\u4e86\u5185\u90e8\u7684\u8425\u9500\u4e91\u5e73\u53f0\uff0c\u7528\u4e8e\u6574\u5408\u4e0d\u540c\u6e20\u9053\u7684\u6d41\u91cf\uff0c\u4ee5\u63d0\u9ad8\u8fed\u4ee3\u6548\u7387\u3002<\/p>\n

            \u7b80\u5355\u4ecb\u7ecd\u4e00\u4e0bRTA\u548cRTB\u3002RTA\u4ee3\u8868\u5b9e\u65f6API\uff08Real Time API\uff09\uff0c\u5b83\u51b3\u5b9a\u4e86\u6211\u4eec\u662f\u5426\u9009\u62e9\u67d0\u4e2a\u6d41\u91cf\u3002RTB\u4ee3\u8868\u5b9e\u65f6\u7ade\u4ef7\uff08Real Time Bidding\uff09\uff0c\u5b83\u51b3\u5b9a\u4e86\u6211\u4eec\u662f\u5426\u53c2\u4e0e\u7ade\u4ef7\u4ee5\u53ca\u4ee5\u4f55\u79cd\u4ef7\u683c\u53c2\u4e0e\u7ade\u4e89\u67d0\u4e2a\u6d41\u91cf\u3002<\/p>\n

            \u63a5\u4e0b\u6765\u4ecb\u7ecd\u4e00\u4e9b\u4e0e\u5e7f\u544a\u7cbe\u51c6\u8425\u9500\u76f8\u5173\u7684\u72ec\u7279\u6280\u672f\u3002<\/p>\n

            \"\u56fe\u7247\"<\/p>\n

            \u5728RTB\u6e20\u9053\u7684\u7ade\u4ef7\u8fc7\u7a0b\u4e2d\uff0c\u6a21\u578b\u4e3b\u8981\u8003\u8651\u4e09\u4e2a\u76ee\u6807\uff1a\u7ade\u4ef7\u6210\u529f\u7387\u3001\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\u3002\u7ade\u4ef7\u6210\u529f\u7387\u6307\u7684\u662f\u5728\u57fa\u7840\u51fa\u4ef7\u4e0b\u6210\u529f\u83b7\u5f97\u6d41\u91cf\u7684\u6982\u7387\uff0c\u8be5\u76ee\u6807\u7528\u4e8e\u540e\u7eed\u7684\u4ef7\u683c\u8c03\u6574\u7b56\u7565\uff1b\u8f6c\u5316\u7387\u6307\u7684\u662f\u7528\u6237\u70b9\u51fb\u540e\u8fdb\u884c\u8f6c\u5316\u7684\u6982\u7387\uff0c\u8be5\u76ee\u6807\u4e5f\u4f1a\u5f71\u54cd\u51fa\u4ef7\u7b56\u7565\u7684\u8c03\u6574\uff0c\u5e76\u4e14\u5728\u5f88\u5927\u7a0b\u5ea6\u4e0a\u51b3\u5b9a\u4e86\u6574\u4f53\u6295\u653e\u7684\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u3002<\/p>\n

            \u6a21\u578b\u7684\u6574\u4f53\u7ed3\u6784\u4e0e\u591a\u4efb\u52a1\u591a\u8def\u8f93\u51fa\uff08MMOE\uff09\u7684\u7ed3\u6784\u76f8\u4f3c\uff0c\u6211\u4eec\u989d\u5916\u589e\u52a0\u4e86\u6bcf\u4e2a\u76ee\u6807\u5355\u72ec\u7684\u8f93\u51fa\u5c42\u3002\u7279\u5f81\u90e8\u5206\u4e3b\u8981\u5305\u62ec\u957f\u671f\u7279\u5f81\u3001\u5b9e\u65f6\u7279\u5f81\u548c\u591a\u6a21\u6001\u7279\u5f81\u3002\u901a\u8fc7\u89c2\u5bdf\u53d1\u73b0\uff0c\u6e20\u9053\u7684\u5b9e\u65f6\u7279\u5f81\u5bf9ROI\u5f71\u54cd\u975e\u5e38\u5927\uff0c\u800c\u591a\u6a21\u6001\u7279\u5f81\u5bf9\u4e8e\u51b7\u542f\u52a8\u95ee\u9898\u975e\u5e38\u6709\u5e2e\u52a9\u3002<\/p>\n

            \"\u56fe\u7247\"<\/p>\n

            \u6211\u4eec\u53d1\u73b0\uff0c\u5728RTB\u4e2d\uff0c\u70b9\u51fb\u7387\uff08CTR\uff09\u9884\u4f30\u7684\u51c6\u786e\u6027\u5bf9\u4e8e\u6d41\u91cf\u7ade\u4ef7\u7684\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u6709\u5f88\u5927\u7684\u5f71\u54cd\u3002\u4f8b\u5982\uff0c\u5982\u679cCTR\u7684\u9884\u4f30\u503c\u9ad8\u4e8e\u5b9e\u9645\u7edf\u8ba1\u503c\uff0c\u4f1a\u5bfc\u81f4\u7ade\u5f97\u7684\u6d41\u91cf\u4ef7\u503c\u9ad8\u4e8e\u5b9e\u9645\u503c\uff0c\u4ece\u800c\u964d\u4f4e\u6295\u653e\u7684ROI\uff1b\u800c\u5982\u679cCTR\u7684\u9884\u4f30\u503c\u4f4e\u4e8e\u5b9e\u9645\u7edf\u8ba1\u503c\uff0c\u5219\u4f1a\u5bfc\u81f4\u7ade\u5f97\u7387\u4e0b\u964d\uff0c\u65e0\u6cd5\u83b7\u5f97\u8db3\u591f\u7684\u6d41\u91cf\uff0c\u65e0\u6cd5\u5145\u5206\u5229\u7528\u9884\u7b97\u3002<\/p>\n

            \u6211\u4eec\u7684\u76ee\u6807\u662f\u5e0c\u671b\u6a21\u578b\u7684\u9884\u4f30\u503c\u548c\u540e\u9a8c\u7edf\u8ba1\u503c\u80fd\u591f\u5728\u76f8\u5e94\u7684\u6c34\u5e73\u7ebf\u4e0a\uff0c\u4ee5\u51c6\u786e\u9884\u4f30\u771f\u5b9e\u60c5\u51b5\u3002\u901a\u5e38\u60c5\u51b5\u4e0b\uff0c\u539f\u59cb\u6a21\u578b\u548c\u540e\u9a8c\u6a21\u578b\u4e4b\u95f4\u5b58\u5728\u4e00\u5b9a\u7684\u5dee\u8ddd\uff0c\u9700\u8981\u8fdb\u884c\u8c03\u6574\u3002\u6211\u4eec\u5f53\u524d\u7684\u6821\u51c6\u7b56\u7565\u662f\u91c7\u7528\u4e86\u7279\u5f81\u654f\u611f\u7684\u6811\u6a21\u578b\u7684\u5206\u7bb1\u7b56\u7565\uff0c\u53c2\u8003\u4e86\u4e00\u7bc722\u5e74\u7684\u516c\u5f00\u8bba\u6587\u3002\u76f8\u5bf9\u4e8e\u539f\u6709\u7684\u6a21\u578b\uff0c\u7ecf\u8fc7CTR\u5206\u6876\u6821\u51c6\u540e\u7684\u6a21\u578b\uff0cPCOC\u503c\u4f1a\u4e0b\u964d\u7ea644%\u3002PCOC\u53cd\u6620\u4e86\u9884\u4f30\u503c\u548c\u771f\u5b9e\u503c\u4e4b\u95f4\u7684\u504f\u5dee\u3002PCOC\u503c\u4e0b\u964d\u610f\u5473\u7740\u6a21\u578b\u66f4\u52a0\u51c6\u786e\uff0c\u76f8\u5e94\u7684ROI\u4e5f\u4f1a\u6709\u8f83\u5927\u63d0\u5347\u3002<\/p>\n

            \u4e0b\u9762\u4ecb\u7ecd\u6211\u4eec\u5728\u6295\u653e\u65f6\u7684\u51fa\u4ef7\u7b56\u7565\u3002\u6211\u4eec\u5728RTB\u4e0a\u91c7\u7528\u4e86\u4e0e\u4e1a\u754c\u5e38\u89c4\u4e0d\u540c\u7684\u516c\u5f0f\uff0c\u8003\u8651\u4e86\u66f4\u591a\u56e0\u7d20\u3002\u9996\u5148\u662f\u7d20\u6750\u7684\u57fa\u7840\u51fa\u4ef7\uff0c\u7136\u540e\u662f\u7d20\u6750\u7684CTR\u6253\u5206\u3002\u6211\u4eec\u8fd8\u4f1a\u9884\u4f30\u7d20\u6750\u7684\u6d41\u91cf\u4ef7\u503c\uff0c\u4e3b\u8981\u5305\u62ec\u8f6c\u5316\u7387\u3001\u7528\u6237\u6362\u673a\u6982\u7387\u4ee5\u53ca\u5728\u6362\u673a\u65f6\u6210\u4e3a\u589e\u91cf\u7528\u6237\u7684\u6982\u7387\u3002\u6b64\u5916\uff0c\u6211\u4eec\u8fd8\u4f1a\u8003\u8651\u9884\u7b97\u548cROI\u7684\u9650\u5236\u3002\u540c\u65f6\uff0c\u6211\u4eec\u8fd8\u4f1a\u589e\u52a0\u7ade\u5f97\u7387\u56e0\u5b50\u3002\u6240\u6709\u8fd9\u4e9b\u56e0\u7d20\u901a\u8fc7\u8fde\u4e58\u8ba1\u7b97\u3002\u5728\u5b9e\u9645\u5e94\u7528\u4e2d\uff0c\u6211\u4eec\u53ef\u80fd\u4f1a\u5bf9\u8ba1\u7b97\u7ed3\u679c\u8fdb\u884c\u6392\u5e8f\u6216\u8fdb\u884c\u622a\u65ad\u64cd\u4f5c\u3002<\/p>\n

            \u7ecf\u8fc7\u591a\u6b21\u8fed\u4ee3\u548c\u5b9e\u9a8c\uff0c\u6211\u4eec\u53d1\u73b0\uff0c\u9488\u5bf9ROI\u7684\u8fd9\u4e9b\u591a\u56e0\u7d20\u8003\u8651\u53ef\u4ee5\u4f7f\u5176\u63d0\u5347\u7ea625%\u3002<\/p>\n

            \u56db\u3001\u603b\u7ed3\u548c\u5c55\u671b<\/h2>\n

            \"\u56fe\u7247\"<\/p>\n

            \u5728\u624b\u673a\u884c\u4e1a\u505a\u589e\u957f\u7684\u8fc7\u7a0b\u4e2d\uff0c\u6709\u4e00\u4e9b\u65b9\u6cd5\u8bba\u662f\u5fc5\u8981\u7684\uff0c\u5176\u4e2d\u6700\u91cd\u8981\u7684\u662f\u8981\u786e\u5b9a\u4e00\u4e2a\u5317\u6781\u661f\u6307\u6807\uff0c\u5373\u5b9a\u4e49\u51fa\u8bc6\u522b\u589e\u957f\u7684\u6838\u5fc3\u6307\u6807\u3002\u6211\u4eec\u5927\u81f4\u68b3\u7406\u4e86\u4e00\u4e0b\uff0c\u5305\u62ec\u65b0\u673a\u6fc0\u6d3b\u3001\u8001\u7528\u6237\u7559\u5b58\u3001\u590d\u8d2d\u7387\u3001\u7528\u6237\u6d41\u5931\u4ee5\u53ca\u5e72\u9884\u7684\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u7b49\u5b8f\u89c2\u6307\u6807\u3002\u8fd9\u4e9b\u5b8f\u89c2\u6307\u6807\u5bf9\u4e8e\u5236\u9020\u884c\u4e1a\u5c24\u5176\u91cd\u8981\uff0c\u80fd\u591f\u663e\u8457\u5e2e\u52a9\u6211\u4eec\u51dd\u805a\u6570\u636e\u4e1a\u52a1\u903b\u8f91\u7684\u5171\u8bc6\u3002\u9664\u4e86\u5317\u6781\u661f\u6307\u6807\u5916\uff0c\u6211\u4eec\u5728\u5177\u4f53\u7684\u94fe\u8def\u4e0a\u4e5f\u5236\u5b9a\u4e86\u53ef\u91cf\u5316\u7684\u6307\u6807\u3002\u603b\u7ed3\u6765\u8bf4\uff0c\u4e3b\u8981\u5305\u62ec\u4ee5\u4e0b\u51e0\u5757\u5185\u5bb9\uff1a<\/p>\n

            \u9996\u5148\u662f\u65b0\u673a\u6d1e\u5bdf\uff0c\u8fd9\u662f\u589e\u957f\u7684\u6e90\u6cc9\uff0c\u901a\u8fc7\u6df1\u5165\u4e86\u89e3\u5176\u4e2d\u7684\u903b\u8f91\uff0c\u80fd\u591f\u663e\u8457\u63d0\u5347\u4e1a\u52a1\u3002\u8fd9\u90e8\u5206\u4e3b\u8981\u5305\u62ec\u884c\u4e1a\u7279\u70b9\u7684\u5206\u6790\uff0c\u5982\u7ade\u54c1\u7684\u5356\u70b9\u5206\u6790\u3001\u540c\u671f\u5e02\u573a\u7684\u793e\u4f1a\u5206\u6790\uff0c\u4ee5\u53ca\u53ef\u5e94\u7528\u4e8e\u8425\u9500\u7684\u7b56\u7565\u548c\u9996\u9500\u671f\u7528\u6237\u7684\u53cd\u9988\u3002<\/p>\n

            \u7b2c\u4e8c\u4e2a\u662f\u8425\u9500\u654f\u611f\u4eba\u7fa4\uff0c\u6211\u4eec\u5173\u6ce8\u7684\u662f\u4e00\u4e9b\u7b97\u6cd5\u6307\u6807\uff0c\u5305\u62ec\u51c6\u786e\u7387\u3001\u53ec\u56de\u7387\u3001AUCC\uff08Average Uplift in Conversion Rate\uff09\u548cAUUC\uff08Average Uplift in User Conversion\uff09\u3002\u540e\u4e24\u4e2a\u6307\u6807\u4e0e\u56e0\u679c\u63a8\u65ad\u76f8\u5173\u3002<\/p>\n

            \u63a5\u4e0b\u6765\u662f\u4ece\u82b1\u94b1\u7684\u89d2\u5ea6\u6765\u770b\u589e\u957f\uff0c\u5927\u81f4\u53ef\u4ee5\u5206\u4e3a\u514d\u8d39\u589e\u957f\u548c\u4ed8\u8d39\u589e\u957f\u4e24\u7c7b\u3002\u5728\u514d\u8d39\u589e\u957f\u65b9\u9762\uff0c\u6211\u4eec\u6ce8\u91cd\u901a\u8fc7\u63d0\u5347\u73b0\u6709\u6d41\u91cf\u7684\u6548\u7387\u6765\u5b9e\u73b0\u589e\u957f\uff0c\u5173\u6ce8\u7684\u6307\u6807\u6709\u5f88\u591a\uff0c\u4f8b\u5982\u70b9\u51fb\u7387\u3001\u7ade\u5f97\u7387\u3001\u8f6c\u5316\u7387\u3001\u54c1\u7c7b\u6d41\u8f6c\u548c\u589e\u91cfROI\u7b49\u3002\u8fd9\u4e9b\u6307\u6807\u53ef\u80fd\u4f1a\u968f\u7740\u8fed\u4ee3\u7684\u8fdb\u884c\u800c\u589e\u52a0\u6216\u5254\u9664\uff0c\u4ee5\u7b26\u5408\u5f53\u524d\u7684\u4e1a\u52a1\u9700\u6c42\u3002<\/p>\n

            \u5728\u4ed8\u8d39\u589e\u957f\u65b9\u9762\uff0c\u6211\u4eec\u4e3b\u8981\u5173\u6ce8\u9884\u7b97\u5206\u914d\u7b49\u6307\u6807\u3002\u9884\u7b97\u5206\u914d\u4e0d\u4ec5\u9650\u4e8e\u5e7f\u544a\u9886\u57df\uff0c\u8fd8\u5305\u62ec\u4e0d\u540c\u6e20\u9053\u548c\u8d44\u6e90\u65b9\u4e4b\u95f4\u7684\u52a8\u6001\u8c03\u5ea6\uff0c\u6bd4\u5982\u4eac\u4e1c\u548c\u81ea\u8425\u4e4b\u95f4\u7684\u52a8\u6001\u5206\u914d\uff0c\u6216\u8005\u9996\u5468\u4e0d\u540c\u65f6\u95f4\u6bb5\u7684\u9884\u7b97\u8c03\u5ea6\u3002\u6211\u4eec\u603b\u7ed3\u53d1\u73b0\uff0c\u5728\u4e0d\u540c\u65f6\u95f4\u6bb5\u6216\u8de8\u6e20\u9053\u4e4b\u95f4\u8fdb\u884c\u8d44\u6e90\u5206\u914d\u5bf9\u4e8e\u6295\u653eROI\u5177\u6709\u975e\u5e38\u5927\u7684\u5f71\u54cd\u3002<\/p>\n

            \u4e94\u3001\u95ee\u7b54\u73af\u8282<\/h2>\n

            Q1\uff1a\u5728\u591a\u76ee\u6807\u591a\u4f30\u8ba1\u90e8\u5206\uff0c\u63d0\u5230\u4e86\u8d85\u53c2\u6570\uff0c\u5bf9\u4e8e\u8d85\u53c2\u6570\u8bbe\u5b9a\u4e0d\u540c\u516c\u53f8\u6709\u4e0d\u540c\u7684\u505a\u6cd5\uff0c\u5c31\u6bd4\u5982\u6709\u7684\u4f1a\u91c7\u7528CNN\uff0c\u6216\u8005\u6709\u7684\u4f1a\u91c7\u7528\u7684\u5b9e\u9a8c\u7684\u65b9\u6cd5\u53bb\u786e\u5b9a\uff0c\u60a8\u8fd9\u91cc\u662f\u600e\u4e48\u533a\u5b66\u4e60\u5f97\u5230\u8d85\u53c2\u6570\u7684\uff1f<\/h4>\n

            A1\uff1a\u6211\u4eec\u4e5f\u8bd5\u9a8c\u8fc7\u591a\u79cd\u65b9\u6cd5\uff0c\u6bd4\u5982\u8bf4\u6700\u5f00\u59cb\u7684\u65f6\u5019\u662f\u57fa\u4e8e\u7ecf\u9a8c\u53c2\u6570\uff0c\u4f46\u662f\u540e\u6765\u968f\u7740\u573a\u666f\u589e\u591a\u53d1\u73b0\u884c\u4e0d\u901a\uff0c\u624b\u5de5\u8bbe\u5b9a\u6548\u7387\u4f4e\u4e14\u4e0d\u79d1\u5b66\uff0c\u76ee\u524d\u4e3b\u662f\u4e3b\u8981\u91c7\u7528PSO \u7684\u65b9\u6cd5\uff0c\u5f53\u7136\u6211\u4eec\u4e5f\u5728\u63a2\u7d22\u7528\u5f3a\u5316\u5b66\u4e60\u7684\u601d\u8def\uff0c\u4f46\u6211\u4eec\u4e5f\u53d1\u73b0\u5f3a\u5316\u5b66\u4e60\u5bf9\u4e8e\u6536\u655b\u7684\u8981\u6c42\u5f88\u9ad8\uff0c\u540c\u65f6\u5bf9\u6570\u636e\u91cf\u9700\u6c42\u5f88\u5927\uff0c\u5728\u667a\u80fd\u589e\u957f\u9886\u57df\uff0c\u6211\u4eec\u7684\u6570\u636e\u91cf\u662f\u4e00\u5927\u77ed\u677f\uff0c\u6211\u4eec\u4e0d\u80fd\u50cf\u4e92\u8054\u7f51\u884c\u4e1a\u7684APP\u90a3\u6837\u6709\u4e30\u5bcc\u7684\u65e5\u5fd7\u6570\u636e\uff0c\u8fd9\u4e5f\u5bfc\u81f4\u6211\u4eec\u76ee\u524d\u53ea\u80fd\u7528 PSO \u8fd9\u79cd\u6a21\u578b\u6765\u53bb\u8f93\u51fa\u79bb\u7ebf\u6307\u6807\u3002<\/p>\n

            Q2\uff1a\u8fd8\u662f\u591a\u76ee\u6807\u9884\u4f30\u90e8\u5206\uff0c\u589e\u52a0\u4e00\u4e2a\u6a21\u578b\u76ee\u6807\u4e4b\u540e\uff0c\u90a3\u4e48\u7ebf\u4e0a\u5e94\u8be5\u8fdb\u884c\u600e\u4e48\u6837\u7684\u9002\u914d\uff1f\u6709\u6ca1\u6709\u4ec0\u4e48\u7ecf\u9a8c\u6280\u5de7\uff1f\u56e0\u4e3a\u5f88\u591a\u65f6\u5019\u5728\u6392\u5e8f\u65f6\u53ef\u80fd\u4f1a\u6709\u5f88\u591a\u76ee\u6807\uff0c\u6bcf\u589e\u52a0\u4e00\u4e2a\u76ee\u6807\u90fd\u53ef\u80fd\u4f1a\u9047\u5230\u5404\u79cd\u5404\u6837\u7684\u4e00\u4e9b\u95ee\u9898\u3002<\/h4>\n

            A2\uff1a\u8fd9\u662f\u597d\u95ee\u9898\u3002\u5f53\u7136\u4e0d\u540c\u7684\u4e1a\u52a1\u573a\u666f\u5b83\u9700\u8981\u8c03\u6574\u7ec6\u8282\u662f\u4e0d\u4e00\u6837\u7684\u3002\u6bd4\u5982\u5728\u6211\u4eec\u8fd9\u4e2a\u884c\u4e1a\u91cc\u9762\uff0c\u5b83\u56e0\u4e3a\u5b83\u7684\u5019\u9009\u96c6\u6bd4\u8f83\u5c11\uff0c\u6240\u4ee5\u6211\u4eec\u5f88\u5c11\u533a\u505a\u4e00\u4e9b\u53ec\u56de\u76f8\u5173\u7684\u4e1c\u897f\u3002\u4f46\u662f\u5982\u679c\u4f60\u4eec\u6709\u5f88\u5927\u7684\u5019\u9009\u96c6\u7684\u8bdd\uff0c\u9700\u8981\u8c03\u6574\u7684\u4e1c\u897f\u6709\u5f88\u591a\uff0c\u6bd4\u5982\u4ece\u53ec\u56de\u7c97\u6392\u53ef\u80fd\u4e00\u8def\u90fd\u8981\u8c03\u6574\u3002\u4f46\u5bf9\u4e8e\u6211\u4eec\u8fd9\u4e2a\u884c\u4e1a\u6765\u8bb2\uff0c\u4e3b\u8981\u662f\u8c03\u6574\u7684\u662f\u6bd4\u5982\u8bf4\u589e\u52a0\u4e00\u4e2a\u76ee\u6807\u4ee5\u540e\uff0c\u9996\u5148\u8981\u505a\u4e00\u4e9b\u79bb\u7ebf\u4f53\u9a8c\u8bc1\uff0c\u770b\u770b\u539f\u6709\u7684\u76ee\u6807\u6709\u6ca1\u6709\u53d7\u5230\u5f71\u54cd\uff0c\u6bd4\u5982\u8bf4\u4ed6\u9884\u4f30\u7684\u504f\u5dee\u4f1a\u4e0d\u4f1a\u968f\u7740\u4eba\u7fa4\u6709\u5206\u5e03\u7684\u5f71\u54cd\uff1f\u5982\u679c\u53bb\u6392\u67e5\u5b8c\u79bb\u7ebf\u6ca1\u95ee\u9898\u4ee5\u540e\uff0c\u5728\u7ebf\u4e0a\u90e8\u5206\u6211\u4eec\u4e3b\u8981\u662f\u8c03\u6574\u7684\u9996\u5148\u662f\u589e\u52a0\u4e86\u76ee\u6807\u4ee5\u540e\u7684\u878d\u5408\u516c\u5f0f\uff0c\u5176\u6b21\u662f\u5728\u91cd\u6392\u4e0a\u7684\u8c03\u6574\u3002\u5f53\u7136\u4e5f\u8981\u8003\u8651\u5e94\u7528\u573a\u666f\uff0c\u5982\u679c\u662f\u8fd9\u4e2a\u591a\u76ee\u6807\u662f\u5728\u5e7f\u544a\u6295\u653e\u573a\u666f\u7684\u8bdd\uff0c\u6211\u4eec\u53ef\u80fd\u4f1a\u66f4\u5173\u5fc3\u5176\u4ed6\u7684\u6307\u6807\uff0c\u6bd4\u5982\u4ee5 RTB \u4e3a\u4f8b\uff0c\u5b83\u53ef\u80fd\u662f\u9700\u8981\u8fd8\u8981\u89c2\u5bdf\u6211\u4eec\u7ade\u5f97\u7387\u76f8\u5173\u7684\u5b9e\u9a8c\uff0c\u6211\u4eec\u4e5f\u9700\u8981\u505a\u8fd9\u79cd\u9002\u914d\u3002<\/p>\n

            Q3\uff1a\u5728\u8425\u9500\u589e\u76ca\u7684\u4f8b\u5b50\u4e2d\uff0c\u5982\u679c\u53d1\u73b0\u7279\u5f81\u5728\u6574\u4e2a\u5468\u671f\u5185\u5206\u5e03\u5dee\u5f02\u8f83\u5927\u7684\u600e\u4e48\u529e\uff1f<\/h4>\n

            A3\uff1a\u6211\u4eec\u521a\u624d\u4e5f\u770b\u5230\uff0c\u5728\u6211\u4eec\u8425\u9500\u7684\u65f6\u95f4\u8282\u70b9\u4e0a\uff0c\u7279\u5f81\u5206\u5e03\u786e\u5b9e\u662f\u5f88\u5927\uff0c\u6bd4\u5982\u8bf4\u673a\u578b\u7684\u504f\u597d\uff0c\u56e0\u4e3a\u5bf9\u4e8e\u6211\u4eec\u624b\u673a\u884c\u4e1a\uff0c\u4eca\u5e74\u6709\u7684\u65f6\u5019\u6253\u9ad8\u7aef\u673a\uff0c\u6709\u7684\u662f\u6253\u4f4e\u7aef\u673a\uff0c\u6709\u7684\u65f6\u5019\u4e3b\u6253\u5973\u6027\u5e02\u573a\u3002\u6240\u4ee5\u6211\u4eec\u5bf9\u4e8e\u66dd\u5149\u504f\u5dee\u4e5f\u662f\u53c2\u8003\u5f88\u591a\u4e1a\u754c\u5185\u7684\u5148\u8fdb\u7ecf\u9a8c\uff0c\u6bd4\u5982\u5728\u66dd\u5149\u9009\u62e9\u4e0a\uff0c\u8fd8\u6709\u6211\u4eec\u4e5f\u4f1a\u57fa\u4e8ePSM \u8fdb\u884c\u4e00\u4e9b\u6837\u672c\u7684\u8fc7\u6ee4\uff0c\u5c3d\u91cf\u8ba9\u540c\u4e00\u4e2a\u6a21\u578b\u63a5\u53d7\u5230\u7684\u6a21\u6837\u672c\u5c3d\u53ef\u80fd\u5730\u6765\u81ea\u540c\u6837\u7684\u4e00\u4e2a\u5206\u5e03\u3002\u5373\u4f7f\u505a\u8fd9\u4e9b\u8c03\u6574\u4ee5\u540e\uff0c\u8fd8\u662f\u4f1a\u9762\u4e34\u4e00\u4e9b\u7279\u5f81\u5206\u5e03\u5dee\u5f02\u7684\u95ee\u9898\uff0c\u56e0\u4e3a\u6211\u4eec\u53ea\u80fd\u89e3\u51b3\u4e00\u4e9b\u6838\u5fc3\u7279\u5f81\u5206\u5e03\u5dee\u5f02\u7684\u95ee\u9898\uff0c\u4f46\u662f\u603b\u4f1a\u6709\u4e00\u4e9b\u7ec6\u679d\u672b\u8282\u7684\u7279\u5f81\u662f\u89e3\u51b3\u4e0d\u4e86\u7684\u3002<\/p>\n

            \u56e0\u4e3a\u5728\u6211\u4eec\u7684\u573a\u666f\u91cc\u8fd8\u4f1a\u9762\u4e34\u4e00\u4e2a\u5927\u95ee\u9898\uff0c\u5c31\u662f\u624b\u673a\u7684\u9500\u91cf\u5206\u644a\u5230\u53ef\u4ee5\u7528\u7684\u6837\u672c\u6bcf\u5929\u5927\u7ea6\u53ea\u6709\u51e0\u5343\u4e2a\uff0c\u6837\u672c\u91cf\u662f\u5f88\u5927\u7684\u8c03\u6574\uff0c\u53d7\u5236\u4e8e\u6b64\u5f88\u591a\u65b9\u6cd5\u6211\u4eec\u53bb\u4f7f\u7528\u3002<\/p>\n

            Q4\uff1a\u5173\u4e8e\u56e0\u679c\u63a8\u65ad\uff0c\u63d0\u5230\u4e86control model\u548ctreatment model\uff0c\u8fd8\u6709\u4e00\u4e2auplift model\uff0c\u5bf9\u4e8e\u8fd9\u90e8\u5206\u5efa\u6a21\u7684\u6570\u636e\u662fA\/B test\u7684\u6570\u636e\u8fd8\u662f\u76f4\u63a5\u89c2\u6d4b\u7684\u6570\u636e\uff1f<\/h4>\n

            A4\uff1a\u6a21\u578b\u6240\u7528\u7684\u6837\u672c\u662f\u5168\u6837\u672c\u5305\u542b\u5e72\u9884\u7ec4\u548c\u63a7\u5236\u7ec4\uff0c\u7136\u540e\u6211\u4eec\u4f1a\u7528\u6a21\u578b\u5b66\u4e60\u7528\u6237\u88ab\u5e72\u9884\u7684\u6982\u7387\uff0c\u8ba1\u7b97uplift\u3002<\/p>\n

            Q5\uff1a\u6240\u4ee5\u8bf4\u5b9e\u9645\u4e0a\u662f\u6709\u5e72\u9884\u5b9e\u9a8c\u5b58\u5728\u7684\u5417\uff1f\u662f\u5426\u662f\u901a\u8fc7\u5e72\u9884\u5b9e\u9a8c\u53bb\u6536\u96c6\u4e86\u6570\u636e\u8bad\u7ec3\u7684\u6a21\u578b\uff1f<\/strong><\/p>\n

            A5\uff1a\u662f\u7684\uff0c\u5728\u8fd9\u4e2a\u5b9e\u9a8c\u91cc\u9762\uff0c\u63a7\u5236\u7ec4\u662f\u6c38\u8fdc\u90fd\u5b58\u5728\u7684\uff0c\u5269\u4e0b\u5bf9\u4e0d\u540c\u4eba\u7fa4\u8fdb\u884c\u5e72\u9884\u5f97\u5230\u6570\u636e\u3002<\/p>\n

            Q6\uff1a\u5173\u4e8e\u66dd\u5149\u504f\u5dee\uff0c\u4e00\u7bc7\u6587\u7ae0\u8bb2\u5230\u4e86\u5c31\u662f\u66dd\u5149\u504f\u5dee\u53ef\u80fd\u4f1a\u6709\u6709\u5bb3\u7684\u548c\u6709\u5229\u7684\u90e8\u5206\uff0c\u5982\u679c\u4e00\u5473\u7684\u53bb\u7ea0\u6b63\u504f\u5dee\uff0c\u6548\u679c\u4f1a\u4e0d\u4f1a\u4e0d\u4e00\u5b9a\u662f\u6700\u597d\u7684\uff0c\u662f\u5426\u6709\u8003\u8651\u8fc7\u8fd9\u4e2a\u95ee\u9898\uff1f<\/h4>\n

            A5\uff1a\u662f\u4e2a\u597d\u95ee\u9898\uff0c\u786e\u5b9e\u5982\u679c\u8003\u8651\u7279\u522b\u591a\u8bdd\uff0c\u5c24\u5176\u5728\u9009\u62e9\u6837\u672c\u7684\u65f6\u5019\u8fdb\u884c\u6d88\u504f\uff0c\u6d89\u53ca\u5230\u6837\u672c\u8fc7\u6ee4\u7684\u65f6\u5019\uff0c\u786e\u5b9e\u4f1a\u6211\u4eec\u4f1a\u6709\u5f88\u5927\u7684\u6311\u6218\uff0c\u6240\u4ee5\u6211\u4eec\u4e5f\u662f\u6bd4\u8f83\u8c28\u614e\u3002\u9996\u5148\uff0c\u6211\u4eec\u539f\u5219\u662f\u5c3d\u53ef\u80fd\u7684\u80fd\u591f\u628a\u6837\u672c\u7528\u8d77\u6765\u3002\u7136\u540e\u5728\u8fd9\u57fa\u7840\u4e0a\uff0c\u7136\u540e\u4f1a\u53bb\u770b\u4e00\u4e9b\u5177\u4f53\u7684\u6307\u6807\u8fdb\u884c\u8bc4\u4f30\uff0c\u6bd4\u5982\u8bf4\u6211\u4eec\u4f1a\u505a\u5927\u91cf\u5b9e\u9a8c\u5206\u6790\u4eba\u7fa4\uff0c\u5728\u79bb\u7ebf\u60c5\u51b5\u4e0b\uff0c\u770bAUUC \u6307\u6807\uff0c\u540c\u4e8b\uff0c\u6211\u4eec\u4f1a\u7ee7\u7eed\u53bb\u62c6\u673a\u578b\uff0c\u62c6\u4eba\u7fa4\u3001\u62c6\u89e3\u7ef4\u5ea6\uff0c\u518d\u5206\u522b\u53bb\u770b\u6307\u6807\uff0c\u7136\u540e\u624d\u786e\u5b9a\u67d0\u79cd\u6280\u672f\u662f\u5426\u771f\u7684\u8981\u91c7\u7528\u3002<\/p>\n

            \u6587\u7ae0\u6765\u81ea\uff1a51CTO<\/p>\n<\/div>\n<\/div>\n

            <\/div>\n

            <\/g><\/svg><\/i> \"Loading\"<\/p>\n

            <\/div>\n","protected":false},"excerpt":{"rendered":"

            \u672c\u6587\u5c06\u5206\u4eab\u5728\u667a\u80fd\u624b\u673a\u8fd9\u4e00\u5236\u9020\u884c\u4e1a\u4e0b\uff0cOPPO Andes\u667a\u80fd\u4e91\u56e2\u961f\u6240\u91c7\u7528\u7684\u667a\u80fd\u589e\u957f\u7b97\u6cd5\u7684\u6838\u5fc3\u67b6\u6784\uff0c\u4ee5\u53ca\u76f8\u5173\u7684\u5e94 […]<\/p>\n

            <\/div>\n

            <\/g><\/svg><\/i> \"Loading\"<\/p>\n

            <\/div>\n","protected":false},"author":56,"featured_media":16196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,80],"tags":[894],"class_list":["post-16195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-23","category-80","tag-894"],"_links":{"self":[{"href":"https:\/\/aif.amtbbs.org\/index.php\/wp-json\/wp\/v2\/posts\/16195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aif.amtbbs.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aif.amtbbs.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aif.amtbbs.org\/index.php\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/aif.amtbbs.org\/index.php\/wp-json\/wp\/v2\/comments?post=16195"}],"version-history":[{"count":1,"href":"https:\/\/aif.amtbbs.org\/index.php\/wp-json\/wp\/v2\/posts\/16195\/revisions"}],"predecessor-version":[{"id":16211,"href":"https:\/\/aif.amtbbs.org\/index.php\/wp-json\/wp\/v2\/posts\/16195\/revisions\/16211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aif.amtbbs.org\/index.php\/wp-json\/wp\/v2\/media\/16196"}],"wp:attachment":[{"href":"https:\/\/aif.amtbbs.org\/index.php\/wp-json\/wp\/v2\/media?parent=16195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aif.amtbbs.org\/index.php\/wp-json\/wp\/v2\/categories?post=16195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aif.amtbbs.org\/index.php\/wp-json\/wp\/v2\/tags?post=16195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}