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decoding=\"async\" title=\"\u56fe\u7247\" src=\"https:\/\/s4.51cto.com\/oss\/202407\/22\/c9b14d672c5293073c8672f916b31a867678f5.webp\" alt=\"\u56fe\u7247\" data-type=\"inline\" 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decoding=\"async\" title=\"\u56fe\u7247\" src=\"https:\/\/s9.51cto.com\/oss\/202407\/22\/26f5c2668f9e2e64cd30324a98cb80c310d890.webp\" alt=\"\u56fe\u7247\" data-type=\"inline\" 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decoding=\"async\" title=\"\u56fe\u7247\" src=\"https:\/\/s2.51cto.com\/oss\/202407\/22\/027ab0f131f49703e651898154be8fa5dcdfdd.webp\" alt=\"\u56fe\u7247\" data-type=\"inline\" \/><\/p>\n<p>\u8fd9\u4e2a\u8fc7\u7a0b\u5206\u4e3a\u4e09\u4e2a\u9636\u6bb5\uff0c\u9996\u5148\u89e3\u51b3\u77e5\u8bc6\u751f\u6210\u95ee\u9898\uff0c\u901a\u8fc7\u6307\u4ee4\u6a21\u677f\u63d0\u95ee\u751f\u6210\u5173\u4e8e\u7528\u6237\u504f\u597d\u548c\u7269\u54c1\u5b9e\u65f6\u5e94\u7528\u7684\u903b\u8f91\u63a8\u7406\u77e5\u8bc6\u3002\u7531\u4e8e\u63a8\u8350\u6a21\u578b\u96be\u4ee5\u76f4\u63a5\u5229\u7528\u6587\u672c\u4fe1\u606f\uff0c\u9700\u5c06\u77e5\u8bc6\u9002\u914d\u4e3a\u63a8\u8350\u7cfb\u7edf\u53ef\u7528\u7684\u76f8\u5bf9\u4f4e\u7eac\u5ea6\u7684 dense 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\/><\/p>\n<p>\u6211\u4eec\u7684\u5b9e\u9a8c\u7ed3\u679c\u663e\u793a\uff0c\u5927\u8bed\u8a00\u6a21\u578b\u5728\u591a\u79cd\u63a8\u8350\u7b97\u6cd5\u4e0a\u7684\u901a\u7528\u6027\u5f97\u5230\u4e86\u9a8c\u8bc1\u3002\u4e0e\u672a\u7ecf\u589e\u5f3a\u7684\u7ed3\u679c\u76f8\u6bd4\uff0c\u5f15\u5165\u5927\u8bed\u8a00\u6a21\u578b\u540e\uff0cAUC \u6307\u6807\u663e\u8457\u63d0\u5347\uff0c\u8868\u660e\u5f00\u653e\u57df\u77e5\u8bc6\u5bf9\u63a8\u8350\u9886\u57df\u6709\u663e\u8457\u589e\u76ca\u3002\u540c\u65f6\uff0c\u6211\u4eec\u9a8c\u8bc1\u4e86\u65b9\u6848\u7684\u53ef\u843d\u5730\u6027\uff0c\u53d1\u73b0\u63a8\u7406\u590d\u6742\u5ea6\u4e0e\u63a8\u8350\u6a21\u578b\u76f8\u5f53\uff0c\u4e14 KAR \u65b9\u6848\u5728\u63a8\u7406\u65f6\u95f4\u4e0a\u4e0e Base \u6a21\u578b\u76f8\u8fd1\uff0c\u662f\u5b9e\u9645\u5de5\u4e1a\u573a\u666f\u4e2d\u7684\u53ef\u884c\u9009\u62e9\u3002<\/p>\n<p>\u5bf9\u6bd4 SOTA \u7b49\u9884\u8bad\u7ec3\u6a21\u578b\uff0c\u6211\u4eec\u5b9e\u73b0\u4e86\u8fd1 1% \u7684\u63d0\u5347\u3002\u6548\u80fd\u5206\u6790\u8868\u660e\uff0c\u4e0d\u540c\u77e5\u8bc6\u7c7b\u578b\u5bf9\u6548\u679c\u6709\u663e\u8457\u5f71\u54cd\u3002\u878d\u5408\u7528\u6237\u504f\u597d\u4e0e\u7269\u54c1\u4e8b\u5b9e\u6027\u77e5\u8bc6\u7684\u63a8\u7406\u7ed3\u679c\u6700\u4e3a\u663e\u8457\u3002\u8be5\u65b9\u6848\u5df2\u5728\u534e\u4e3a\u591a\u4e2a\u573a\u666f\u4e0a\u7ebf\uff0c\u5305\u62ec\u5e94\u7528\u5e02\u573a\u3001\u534e\u4e3a\u97f3\u4e50\u7b49\uff0c\u4e3b\u8981\u7528\u4e8e\u7269\u54c1\u4fa7\u8868\u5f81\u589e\u5f3a\uff0c\u5982\u97f3\u4e50\u6b4c\u66f2\u3001\u5e7f\u544a\u3001\u5e94\u7528\u7b49\uff0c\u663e\u8457\u63d0\u5347\u4e86\u63a8\u8350\u6548\u679c\uff0c\u4e3a\u5168\u7f51\u5e26\u6765\u4e86\u4ef7\u503c\u63d0\u5347\u3002<\/p>\n<h4>2.\u00a0Uni-CTR\uff1a\u5229\u7528\u5927\u8bed\u8a00\u6a21\u578b\u6784\u5efa\u591a\u573a\u666f\u63a8\u8350\u5e95\u5ea7<\/h4>\n<p><img decoding=\"async\" title=\"\u56fe\u7247\" src=\"https:\/\/s4.51cto.com\/oss\/202407\/22\/57c2dcf03595999123666753e4612479cd1cc0.webp\" alt=\"\u56fe\u7247\" data-type=\"inline\" \/><\/p>\n<p>\u63a5\u4e0b\u6765\u4ecb\u7ecd\u7b2c\u4e8c\u4e2a\u5de5\u4f5c\uff0c\u5373\u5229\u7528\u5927\u8bed\u8a00\u6a21\u578b\u8fdb\u884c\u8de8\u57df\u63a8\u8350\u7684\u7814\u7a76\u3002\u591a\u573a\u666f\u76f8\u6bd4\u5355\u573a\u666f\u5177\u6709\u663e\u8457\u4f18\u52bf\uff0c\u5305\u62ec\u7f13\u89e3\u6570\u636e\u7a00\u758f\u95ee\u9898\u3001\u5b9e\u73b0\u573a\u666f\u95f4\u4fe1\u606f\u5171\u4eab\u53ca\u9ad8\u6548\u6027\u3002\u7136\u800c\uff0c\u5f53\u524d\u591a\u573a\u666f\u63a8\u8350\u7cfb\u7edf\u4ecd\u9762\u4e34\u6311\u6218\uff1a\u4e3b\u8981\u573a\u666f\u53ef\u80fd\u4e3b\u5bfc\u6a21\u578b\u53c2\u6570\uff0c\u5f71\u54cd\u5176\u4ed6\u573a\u666f\uff1b\u8bed\u4e49\u4fe1\u606f\u5229\u7528\u53ca\u573a\u666f\u5173\u7cfb\u5efa\u6a21\u9700\u8fdb\u4e00\u6b65\u63a2\u7d22\uff1b\u65b0\u589e\u6216\u6dd8\u6c70\u573a\u666f\u5bf9\u6a21\u578b\u53c2\u6570\u5f71\u54cd\u5927\u3002<\/p>\n<p>\u5927\u8bed\u8a00\u6a21\u578b\u5177\u5907\u5916\u90e8\u901a\u7528\u77e5\u8bc6\u548c\u903b\u8f91\u63a8\u7406\u80fd\u529b\uff0c\u8fd9\u5728\u591a\u573a\u666f\u5efa\u6a21\u4e2d\u5c24\u4e3a\u91cd\u8981\u3002\u4ee5\u7535\u5546\u548c\u89c6\u9891\u573a\u666f\u4e3a\u4f8b\uff0c\u5927\u8bed\u8a00\u6a21\u578b\u80fd\u8bc6\u522b\u6d17\u62a4\u7528\u54c1\u6210\u5206\u3001\u5e02\u573a\u52a8\u6001\u53ca\u65b0\u95fb\u7b49\u5916\u90e8\u77e5\u8bc6\uff0c\u5e76\u901a\u8fc7\u903b\u8f91\u63a8\u7406\uff0c\u5982\u7528\u6237\u8d2d\u4e70\u8fd0\u52a8\u5668\u6750\u540e\u53ef\u80fd\u504f\u597d\u4f53\u80b2\u89c6\u9891\uff0c\u5b9e\u73b0\u573a\u666f\u95f4\u4fe1\u606f\u7684\u81ea\u7136\u6cdb\u5316\u3002\u6211\u4eec\u5c06\u63a2\u7d22\u5982\u4f55\u66f4\u597d\u5730\u5229\u7528\u8fd9\u4e9b\u80fd\u529b\uff0c\u6784\u5efa\u901a\u7528\u7684\u591a\u573a\u666f\u63a8\u8350\u6a21\u578b\u3002<\/p>\n<p><img decoding=\"async\" title=\"\u56fe\u7247\" src=\"https:\/\/s3.51cto.com\/oss\/202407\/22\/d8a8b3a8295e35f150f24422ac54f3bafa9144.webp\" alt=\"\u56fe\u7247\" data-type=\"inline\" \/><\/p>\n<p>\u4f20\u7edf\u7684\u63a8\u8350\u7b97\u6cd5\u6a21\u578b\u901a\u5e38\u57fa\u4e8e\u7279\u5b9a\u7c7b\u578b\u7684\u6570\u636e\u3002\u8fd9\u4e9b\u6570\u636e\u4e3b\u8981\u6765\u6e90\u4e8e\u8868\u683c\uff0c\u5305\u542b\u573a\u666f\u3001\u7528\u6237 ID\u3001\u70b9\u51fb\u5386\u53f2\u7b49\u4fe1\u606f\u3002\u540c\u65f6\uff0c\u7269\u54c1\u6570\u636e\u5219\u5305\u62ec\u540d\u79f0\u3001\u54c1\u724c\u3001\u4ef7\u683c\u7b49\u7279\u5f81\u3002\u8fd9\u4e9b\u7279\u5f81\u901a\u8fc7 One-Hot \u6216 Embedding \u7f16\u7801\u8fdb\u884c\u5efa\u6a21\uff0c\u5e76\u4f9d\u636e\u884c\u4e3a\u4fe1\u53f7\u4e0d\u65ad\u66f4\u65b0\u8868\u5f81\u3002\u8fd9\u662f\u4f20\u7edf\u591a\u573a\u666f\u63a8\u8350\u7b97\u6cd5\u7684\u57fa\u672c\u6846\u67b6\u3002<\/p>\n<p><img decoding=\"async\" title=\"\u56fe\u7247\" src=\"https:\/\/s8.51cto.com\/oss\/202407\/22\/f26897d975461e7296a551176665e9b0800ffd.webp\" alt=\"\u56fe\u7247\" data-type=\"inline\" \/><\/p>\n<p>\u5728\u5927\u8bed\u8a00\u6a21\u578b\u7684\u8bbe\u7f6e\u4e0b\uff0c\u6211\u4eec\u4f18\u5316\u4e86\u591a\u5546\u4e1a\u573a\u666f\u7684\u5904\u7406\u6d41\u7a0b\u3002\u9996\u5148\uff0c\u9488\u5bf9\u8868\u683c\u6570\u636e\uff0c\u6211\u4eec\u6452\u5f03\u4e86\u4f20\u7edf\u7684\u7f16\u7801\u65b9\u5f0f\uff0c\u6784\u5efa\u4e86\u57fa\u4e8e\u81ea\u7136\u8bed\u8a00\u63cf\u8ff0\u7684\u63d0\u793a\u8bcd\u6a21\u677f\uff0c\u4ee5\u66f4\u76f4\u89c2\u5730\u8868\u8fbe Domain ID\u3001\u7528\u6237\u53ca\u4ea7\u54c1\u4fe1\u606f\u3002\u8fd9\u4e9b\u6a21\u677f\u5c06\u7ed3\u6784\u5316\u6570\u636e\u8f6c\u5316\u4e3a\u81ea\u7136\u8bed\u8a00\u63cf\u8ff0\uff0c\u968f\u540e\u8f93\u5165\u5927\u8bed\u8a00\u6a21\u578b\uff08\u5982 24 \u5c42 Transformer \u7ed3\u6784\u7684 SharedBert\uff09\u4e2d\u3002<\/p>\n<p>\u5728\u5904\u7406\u8fc7\u7a0b\u4e2d\uff0c\u6211\u4eec\u6bcf\u9694\u51e0\u5c42 Transformer \u5f15\u5165 Leader \u7f51\u7edc\uff08\u4e09\u5c42 Transformer Encoder Block\uff09\uff0c\u4ee5\u63d0\u53d6\u4e0d\u540c\u5c42\u6b21\u7684\u6a21\u578b\u8868\u5f81\u3002Leader \u7f51\u7edc\u4e13\u6ce8\u4e8e\u5b66\u4e60\u573a\u666f\u7279\u6709\u7684\u4fe1\u606f\uff0c\u800c\u4e2d\u95f4\u7684 general network \u5219\u65e8\u5728\u63d0\u53d6\u8de8\u573a\u666f\u5171\u4eab\u7684\u901a\u7528\u4fe1\u606f\u3002<\/p>\n<p>\u5bf9\u4e8e\u591a\u573a\u666f\u5e94\u7528\uff0c\u6bcf\u4e2a\u573a\u666f\u62e5\u6709\u72ec\u7acb\u7684\u7f51\u7edc\u53ca\u5bf9\u5e94\u7684\u9884\u4f30\u7f51\u7edc\uff08\u5982 DSN\uff09\uff0c\u8fd9\u4e9b\u7f51\u7edc\u6839\u636e\u573a\u666f\u7279\u6027\u8fdb\u884c\u4f18\u5316\u3002\u540c\u65f6\uff0c\u6211\u4eec\u91c7\u7528\u95e8\u63a7\u7f51\u7edc\u878d\u5408\u5927\u8bed\u8a00\u6a21\u578b\u7684\u901a\u7528\u8868\u5f81\u4e0e\u573a\u666f\u7279\u6709\u7684\u65b0\u8f93\u51fa\uff0c\u5b9e\u73b0\u573a\u666f\u5171\u6027\u4e0e\u7279\u6027\u7684\u5b66\u4e60\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u8be5\u65b9\u6848\u8fd8\u5177\u5907 zero-shot \u51b7\u542f\u52a8\u80fd\u529b\uff0c\u80fd\u591f\u5229\u7528\u5927\u8bed\u8a00\u6a21\u578b\u7684\u8f93\u51fa\u9884\u6d4b\u65b0\u573a\u666f\uff0c\u89e3\u51b3\u51b7\u542f\u52a8\u95ee\u9898\u3002\u65b0\u589e\u573a\u666f\u65f6\uff0c\u4ec5\u9700\u589e\u52a0\u76f8\u5e94\u7684\u7f51\u7edc\u8def\u5f84\uff0c\u5bf9\u4e3b\u4f53\u7f51\u7edc\u5f71\u54cd\u751a\u5fae\u3002<\/p>\n<p><img decoding=\"async\" title=\"\u56fe\u7247\" src=\"https:\/\/s2.51cto.com\/oss\/202407\/22\/64f7a488059a8eb0300428280f5896399a69e7.webp\" alt=\"\u56fe\u7247\" data-type=\"inline\" \/><\/p>\n<p>\u6211\u4eec\u5c06 Amazon Review DataSet \u4e2d\u7684 Fashion\u3001Music Instruments \u548c Gift Cards \u4e09\u4e2a\u6570\u636e\u96c6\u4f5c\u4e3a\u4e0d\u540c\u573a\u666f\uff0c\u6765\u9a8c\u8bc1\u6211\u4eec\u7684\u65b9\u6848\u3002\u8fd9\u91cc\u4e3b\u8981\u5bf9\u6bd4\u4e86\u4e09\u79cd\u6a21\u578b\uff1a\u5355\u573a\u666f\u72ec\u7acb\u6a21\u578b\u3001\u4f20\u7edf\u591a\u573a\u666f\u6a21\u578b\uff0c\u4ee5\u53ca\u57fa\u4e8e\u5927\u8bed\u8a00\u6a21\u578b\u7684 Multi-domain Model\u3002\u5176\u4e2d\uff0cUni-CTR \u662f\u6211\u4eec\u63d0\u51fa\u7684\u521b\u65b0\u65b9\u6848\u3002<\/p>\n<p>\u5b9e\u9a8c\u7ed3\u679c\u663e\u793a\uff0cUni-CTR \u5728\u5404\u4e2a\u573a\u666f\u5747\u53d6\u5f97\u4e86\u663e\u8457\u7684\u6548\u679c\u63d0\u5347\uff0c\u5c24\u5176\u662f\u5728 Gift Cards \u573a\u666f\u4e0a\u8868\u73b0\u5c24\u4e3a\u7a81\u51fa\u3002\u8fd9\u4e00\u65b9\u6848\u4e0d\u4ec5\u89e3\u51b3\u4e86\u4f20\u7edf\u591a\u573a\u666f\u6a21\u578b\u4e2d\u67d0\u4e9b\u573a\u666f\u6027\u80fd\u63d0\u5347\u800c\u5176\u4ed6\u573a\u666f\u53ef\u80fd\u4e0b\u964d\u7684\u95ee\u9898\uff0c\u8fd8\u907f\u514d\u4e86\u4e3b\u573a\u666f\uff08\u5982 Fashion\uff09\u5bf9\u6b21\u573a\u666f\u6027\u80fd\u4ea7\u751f\u7684\u8d1f\u9762\u5f71\u54cd\uff0c\u5b9e\u73b0\u4e86\u5168\u9762\u4e14\u5747\u8861\u7684\u6027\u80fd\u63d0\u5347\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u6211\u4eec\u540c\u65f6\u8003\u5bdf\u4e86 Uni-CTR \u7684 zero-shot \u80fd\u529b\uff0c\u5728\u65b0\u573a\u666f\u4e0a\u6d4b\u8bd5\u6a21\u578b\u6548\u679c\u3002\u5bf9\u4e8e\u5355\u573a\u666f\u548c\u591a\u573a\u666f\u6a21\u578b\uff0c\u5747\u9009\u53d6\u6700\u4f73\u9884\u6d4b\u7ed3\u679c\u4f5c\u4e3a\u5c55\u793a\u3002Uni-CTR \u91c7\u7528\u5927\u8bed\u8a00\u6a21\u578b\u7684\u901a\u7528\u9884\u6d4b\u7f51\u7edc\uff0c\u5728 zero-shot 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