{"id":27005,"date":"2025-09-11T07:55:50","date_gmt":"2025-09-10T23:55:50","guid":{"rendered":"https:\/\/aif.amtbbs.org\/?p=27005"},"modified":"2025-09-11T07:55:50","modified_gmt":"2025-09-10T23:55:50","slug":"%e5%90%af%e5%8f%91%e9%a6%96%e5%b8%ad%e8%90%a5%e9%94%80%e5%ae%98%e7%9a%84%e5%8d%81%e5%a4%a7%e9%9d%9eai%e9%a2%86%e5%9f%9f%e7%9a%84%e5%8f%98%e9%9d%a9%e6%80%a7%e5%88%9b%e6%96%b0","status":"publish","type":"post","link":"https:\/\/aif.amtbbs.org\/index.php\/2025\/09\/11\/27005\/","title":{"rendered":"\u542f\u53d1\u9996\u5e2d\u8425\u9500\u5b98\u7684\u5341\u5927\u975eAI\u9886\u57df\u7684\u53d8\u9769\u6027\u521b\u65b0"},"content":{"rendered":"<div><img data-dominant-color=\"cfc0ba\" data-has-transparency=\"false\" style=\"--dominant-color: #cfc0ba;\" loading=\"lazy\" decoding=\"async\" class=\"not-transparent alignnone size-full wp-image-27007\" src=\"https:\/\/aiforumimage.oss-cn-shanghai.aliyuncs.com\/wp-content\/uploads\/2025\/09\/81f903022f875aeea0558714a6a7711db59783-300x167-1.jpg\" width=\"300\" height=\"167\" alt=\"\" srcset=\"https:\/\/aiforumimage.oss-cn-shanghai.aliyuncs.com\/wp-content\/uploads\/2025\/09\/81f903022f875aeea0558714a6a7711db59783-300x167-1.jpg 300w, https:\/\/aiforumimage.oss-cn-shanghai.aliyuncs.com\/wp-content\/uploads\/2025\/09\/81f903022f875aeea0558714a6a7711db59783-300x167-1-150x84.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div>\n<div><\/div>\n<div class=\"article-desc\">\u98a0\u8986\u4ece\u672a\u505c\u6b47\uff0c\u5b83\u65e2\u662f\u6311\u6218\uff0c\u4e5f\u662f\u8fdb\u6b65\u7684\u5f15\u64ce\u3002\u968f\u7740\u6570\u5b57\u5316\u8f6c\u578b\u4e0eGenAI\u91cd\u5851\u884c\u4e1a\uff0cCMO\u7684\u89d2\u8272\u6b63\u4ece\u54c1\u724c\u7ba1\u7406\u8005\u6f14\u53d8\u4e3a\u6570\u5b57\u5316\u6218\u7565\u7684\u201c\u603b\u6307\u6325\u201d\uff0c\u4e0d\u4ec5\u8981\u5851\u9020\u5ba2\u6237\u4f53\u9a8c\uff0c\u66f4\u8981\u91cd\u65b0\u5b9a\u4e49\u4ef7\u503c\u4ea4\u4ed8\u3002<\/div>\n<div id=\"postspictures\" class=\"article-content\">\n<div id=\"container\" class=\"container am-engine\" data-v-01a18e2f=\"\" data-element=\"root\">\n<p><img data-dominant-color=\"cfc0ba\" data-has-transparency=\"false\" style=\"--dominant-color: #cfc0ba;\" loading=\"lazy\" decoding=\"async\" class=\"not-transparent alignnone size-full wp-image-27008\" src=\"https:\/\/aiforumimage.oss-cn-shanghai.aliyuncs.com\/wp-content\/uploads\/2025\/09\/81f903022f875aeea0558714a6a7711db59783-1.jpg\" width=\"1248\" height=\"696\" srcset=\"https:\/\/aiforumimage.oss-cn-shanghai.aliyuncs.com\/wp-content\/uploads\/2025\/09\/81f903022f875aeea0558714a6a7711db59783-1.jpg 1248w, https:\/\/aiforumimage.oss-cn-shanghai.aliyuncs.com\/wp-content\/uploads\/2025\/09\/81f903022f875aeea0558714a6a7711db59783-1-300x167.jpg 300w, https:\/\/aiforumimage.oss-cn-shanghai.aliyuncs.com\/wp-content\/uploads\/2025\/09\/81f903022f875aeea0558714a6a7711db59783-1-1024x571.jpg 1024w, https:\/\/aiforumimage.oss-cn-shanghai.aliyuncs.com\/wp-content\/uploads\/2025\/09\/81f903022f875aeea0558714a6a7711db59783-1-150x84.jpg 150w, https:\/\/aiforumimage.oss-cn-shanghai.aliyuncs.com\/wp-content\/uploads\/2025\/09\/81f903022f875aeea0558714a6a7711db59783-1-768x428.jpg 768w\" sizes=\"auto, (max-width: 1248px) 100vw, 1248px\" \/><\/p>\n<h4>\u8981\u70b9\u6982\u89c8\uff1a<\/h4>\n<p>CMO(\u9996\u5e2d\u8425\u9500\u5b98)\u4f5c\u4e3a\u4f01\u4e1a\u7684\u201c\u6307\u6325\u8005\u201d\uff1a\u6570\u5b57\u5316\u8f6c\u578b\u65e9\u5df2\u4e0d\u53ea\u662fIT\u7684\u4e8b\u60c5\uff0cCMO\u6b63\u5728\u5851\u9020\u5ba2\u6237\u4f53\u9a8c\u548c\u4f01\u4e1a\u7684\u6570\u5b57\u5316\u53d9\u4e8b\u3002<\/p>\n<p>\u98a0\u8986\u5373\u8fdb\u6b65\uff1aScott Anthony\u5c06\u98a0\u8986\u91cd\u65b0\u5b9a\u4e49\u4e3a\u7b80\u5316\u590d\u6742\u6027\u3001\u8ba9\u6602\u8d35\u53d8\u5f97\u53ef\u8d1f\u62c5\u7684\u9a71\u52a8\u529b\u3002<\/p>\n<p>\u5386\u53f2\u662f\u6700\u4f73\u6307\u5357\uff1a\u300aEpic Disruptions\u300b\u5f3a\u8c03\uff0c\u8fc7\u53bb\u7684\u6210\u8d25\u4e3a\u5e94\u5bf9AI\u4e0e\u672a\u6765\u6d6a\u6f6e\u63d0\u4f9b\u4e86\u6700\u6709\u4ef7\u503c\u7684\u7ecf\u9a8c\u3002<\/p>\n<p>\u521b\u65b0\u6096\u8bba\uff1a\u4f01\u4e1a\u5f80\u5f80\u4e0d\u662f\u56e0\u4e3a\u5ffd\u89c6\u5ba2\u6237\u800c\u5931\u8d25\uff0c\u800c\u662f\u56e0\u4e3a\u8fc7\u4e8e\u8fce\u5408\u6628\u65e5\u7684\u9700\u6c42\uff0c\u9519\u8fc7\u4e86\u660e\u65e5\u7684\u673a\u4f1a\u3002<\/p>\n<p>\u96c6\u4f53\u521b\u65b0\uff1a\u7a81\u7834\u4e0d\u662f\u4e2a\u4eba\u82f1\u96c4\u4e3b\u4e49\u7684\u7ed3\u679c\uff0c\u800c\u662f\u751f\u6001\u7cfb\u7edf\u3001\u6301\u7eed\u6295\u5165\u548c\u9886\u5bfc\u8005\u8425\u9020\u826f\u597d\u571f\u58e4\u7684\u4ea7\u7269\u3002<\/p>\n<p>2011\u5e74\uff0cCapgemini\u4e0eMIT\u8054\u5408\u63d0\u51fa\u4e86\u201c\u6570\u5b57\u5316\u8f6c\u578b\u201d\u7684\u6982\u5ff5\u3002\u5341\u591a\u5e74\u540e\uff0c\u5b83\u7684\u610f\u4e49\u4e0d\u51cf\u53cd\u589e\uff0c\u5c24\u5176\u662f\u5bf9CMO\u800c\u8a00\u3002\u539f\u56e0\u5f88\u660e\u786e\uff1aCMO\u5e38\u5e38\u662f\u6570\u5b57\u5316\u8f6c\u578b\u7684\u6218\u7565\u201c\u6307\u6325\u8005\u201d\uff0c\u65e2\u8981\u5851\u9020\u5ba2\u6237\u4f53\u9a8c\uff0c\u4e5f\u8981\u6784\u5efa\u4f01\u4e1a\u7684\u6570\u5b57\u5316\u53d9\u4e8b\u3002\u4ed6\u4eec\u7684\u804c\u8d23\u65e9\u5df2\u8d85\u8d8a\u54c1\u724c\u4e0e\u8425\u9500\u63a8\u5e7f\uff0c\u5982\u4eca\u8fd8\u5305\u62ec\u901a\u8fc7\u6570\u5b57\u6e20\u9053\u548c\u6570\u5b57\u5316\u4ea7\u54c1\u91cd\u65b0\u5b9a\u4e49\u4ef7\u503c\u4ea4\u4ed8\u3002<\/p>\n<p>\u8fd9\u4e00\u8d8b\u52bf\u5728\u300aDesigned for Digital\u300b\u4e2d\u65e9\u6709\u9884\u793a\uff0c\u8be5\u4e66\u6307\u51fa\u6570\u5b57\u5316\u8f6c\u578b\u5e26\u6765\u4e24\u5927\u6210\u679c\uff1a\u63d0\u5347\u5ba2\u6237\u4f53\u9a8c\uff0c\u4ee5\u53ca\u521b\u9020\u80fd\u591f\u4ea4\u4ed8\u65b0\u578b\u4ef7\u503c\u7684\u6570\u5b57\u5316\u4ea7\u54c1\u3002\u4eca\u5929\uff0c\u6211\u4eec\u6216\u8bb8\u4f1a\u628a\u8fd9\u79cd\u6570\u5b57\u5316\u4ea7\u54c1\u79f0\u4e3a\u81ea\u4e3b\u5f0fAI\u2014\u2014\u5373\u80fd\u4ee3\u8868\u7528\u6237\u81ea\u4e3b\u884c\u52a8\u3001\u521b\u9020\u6216\u83b7\u53d6\u4ef7\u503c\u7684\u667a\u80fd\u7cfb\u7edf\u3002\u4e8b\u5b9e\u4e0a\uff0c\u5728\u6211\u5bf9\u81ea\u4e3b\u5f0fAI\u7684\u7814\u7a76\u4e2d\uff0c\u51e0\u4e4e\u590d\u7528\u4e86\u6570\u5b57\u5316\u4ea7\u54c1\u7684\u5b9a\u4e49\uff0c\u8fd9\u5f3a\u5316\u4e86\u8f6c\u578b\u4e0e\u521b\u65b0\u4e4b\u95f4\u7684\u7d27\u5bc6\u8054\u7cfb\u3002<\/p>\n<p>\u7136\u800c\uff0c\u5f88\u591a\u4e3b\u6d41\u8ba8\u8bba\u5374\u628a\u6570\u5b57\u5316\u8f6c\u578b\u770b\u4f5c\u5b64\u7acb\u7684\u201c\u53f2\u8bd7\u4e8b\u4ef6\u201d\u3002\u4f8b\u5982\u4e16\u754c\u7ecf\u6d4e\u8bba\u575b\u63d0\u51fa\u201c\u7b2c\u56db\u6b21\u5de5\u4e1a\u9769\u547d\u201d\uff0c\u8ba9\u5f88\u591a\u9ad8\u7ba1\u53ea\u987e\u76ef\u7740\u672a\u6765\uff0c\u5374\u5ffd\u89c6\u4e86\u5386\u53f2\u98a0\u8986\u4e2d\u8574\u542b\u7684\u5b9d\u8d35\u7ecf\u9a8c\uff0c\u8fd9\u79cd\u5355\u5411\u524d\u770b\u7684\u601d\u7ef4\u662f\u9519\u8bef\u7684\u3002<\/p>\n<p>Dartmouth\u5854\u514b\u5546\u5b66\u9662\u6559\u6388Scott D. Anthony\u5728\u65b0\u4e66\u300aEpic Disruptions\u300b\u4e2d\u5bf9\u6b64\u63d0\u51fa\u4e86\u6709\u529b\u7684\u4fee\u6b63\u3002\u4ed6\u9f13\u52b1\u8bfb\u8005\u56de\u987e\u5386\u53f2\u4e2d\u7684\u98a0\u8986\u6d6a\u6f6e\uff0c\u7406\u89e3\u5176\u4e2d\u7684\u6a21\u5f0f\u3001\u5e94\u5bf9\u548c\u540e\u679c\u3002\u5386\u53f2\u8868\u660e\uff0c\u9519\u8fc7\u4e00\u6b21\u6d6a\u6f6e\u7684\u4ee3\u4ef7\u4ece\u6765\u90fd\u4e0d\u662f\u5c0f\u4e8b\u2014\u2014\u65e0\u8bba\u5728\u5546\u4e1a\u8fd8\u662f\u6587\u660e\u5c42\u9762\uff0c\u65e0\u6cd5\u9002\u5e94\u5c31\u610f\u5473\u7740\u6d88\u4ea1\u3002<\/p>\n<p>\u300aEpic Disruptions\u300b\u4e0d\u4ec5\u4ec5\u662f\u5386\u53f2\u56de\u987e\uff0c\u5b83\u878d\u5408\u4e86\u5bf9\u98a0\u8986\u4e0e\u8f6c\u578b\u7684\u6df1\u523b\u6d1e\u5bdf\uff0c\u540c\u65f6\u4e5f\u5411\u5df2\u6545\u7684Clayton Christensen\u81f4\u656c\u2014\u2014\u8fd9\u4f4d\u5728\u521b\u65b0\u548c\u6218\u7565\u9886\u57df\u6781\u5177\u5f71\u54cd\u529b\u7684\u601d\u60f3\u5bb6\u5960\u5b9a\u4e86\u201c\u98a0\u8986\u5f0f\u521b\u65b0\u201d\u7684\u7406\u8bba\u57fa\u7840\u3002\u8fd9\u672c\u4e66\u4e0d\u50cf\u4e00\u822c\u7684\u5546\u4e1a\u8bfb\u7269\uff0c\u800c\u662f\u5145\u6ee1\u6545\u4e8b\u6027\u548c\u8da3\u5473\u6027\uff0c\u975e\u5e38\u9002\u5408\u5546\u4e1a\u4e0e\u8425\u9500\u9886\u5bfc\u8005\u901a\u8fc7\u7406\u89e3\u8fc7\u53bb\u6765\u66f4\u660e\u667a\u5730\u9a7e\u9a6d\u672a\u6765\u3002<\/p>\n<h3>\u98a0\u8986\u7684\u529b\u91cf<\/h3>\n<p>Anthony\u6566\u4fc3CMO\u548c\u5546\u4e1a\u9886\u5bfc\u8005\u4e0d\u8981\u628a\u201c\u98a0\u8986\u201d\u5f53\u4f5c\u540d\u8bcd\u2014\u2014\u4e00\u4e2a\u5b64\u7acb\u7684\u4e8b\u4ef6\u6216\u5371\u673a\uff0c\u800c\u5e94\u5c06\u5176\u89c6\u4e3a\u521b\u65b0\u7684\u201c\u5f62\u5bb9\u8bcd\u201d\u3002\u8fd9\u79cd\u601d\u7ef4\u8f6c\u53d8\u81f3\u5173\u91cd\u8981\u3002\u98a0\u8986\u5e76\u975e\u7eaf\u7cb9\u7684\u7834\u574f\u529b\u91cf\uff0c\u5b83\u662f\u63a8\u52a8\u521b\u65b0\u7684\u5f15\u64ce\uff0c\u80fd\u591f\u7b80\u5316\u590d\u6742\u6027\u3001\u8ba9\u6602\u8d35\u7684\u4e1c\u897f\u89e6\u624b\u53ef\u53ca\u3002<\/p>\n<h3>\u4e3a\u4ec0\u4e48CMO\u5fc5\u987b\u91cd\u65b0\u5b9a\u4e49\u98a0\u8986<\/h3>\n<p>\u5728\u5f53\u4e0b\uff0cGenAI\u6b63\u4ee5\u60ca\u4eba\u7684\u901f\u5ea6\u91cd\u5851\u5404\u884c\u5404\u4e1a\uff0c\u8fd9\u4e00\u89c2\u70b9\u5c24\u4e3a\u5207\u4e2d\u8981\u5bb3\u3002\u8fd1\u671f\u300aFortune\u300b\u6742\u5fd7\u751a\u81f3\u629b\u51fa\u4e86\u4e00\u4e2a\u8010\u4eba\u5bfb\u5473\u7684\u95ee\u9898\uff1a\u82f9\u679c\u4f1a\u4e0d\u4f1a\u6210\u4e3a\u4e0b\u4e00\u4e2a\u8bfa\u57fa\u4e9a\u6216\u9ed1\u8393? \u610f\u601d\u5f88\u660e\u786e\u2014\u2014\u5982\u679c\u5f53\u4eca\u7684\u5de8\u5934\u4e0d\u80fd\u53ca\u65f6\u9002\u5e94\u98a0\u8986\u5f0f\u521b\u65b0\uff0c\u5b83\u4eec\u53ef\u80fd\u4f1a\u91cd\u8e48\u8986\u8f99\u3002<\/p>\n<p>Anthony\u501f\u9274\u4e86\u5df2\u6545\u7684Clayton Christensen\u7684\u7814\u7a76\u6210\u679c\u3002Christensen\u521b\u9020\u4e86\u201c\u98a0\u8986\u5f0f\u521b\u65b0\u201d\u4e00\u8bcd\uff0c\u8bd5\u56fe\u89e3\u91ca\u4e3a\u4ec0\u4e48\u770b\u4f3c\u4f18\u79c0\u3001\u7ba1\u7406\u826f\u597d\u7684\u516c\u53f8\u4ecd\u7136\u4f1a\u5931\u8d25\u3002\u65e9\u4e9b\u5e74\uff0c\u6211\u7684\u5bfc\u5e08Ian Mitroff\u5c31\u63d0\u51fa\u8fc7\u7c7b\u4f3c\u89c2\u70b9\uff1a\u4f01\u4e1a\u5931\u8d25\u7684\u79cd\u5b50\u5f80\u5f80\u5728\u521b\u7acb\u4e4b\u521d\u5c31\u57cb\u4e0b\u4e86\u3002\u968f\u7740\u4f01\u4e1a\u6210\u957f\uff0c\u5b83\u4eec\u4f1a\u5f62\u6210\u4f01\u4e1a\u7684\u201cDNA\u201d\u548c\u5185\u90e8\u7684\u201c\u514d\u75ab\u673a\u5236\u201d\uff0c\u53cd\u800c\u4f1a\u6392\u65a5\u90a3\u4e9b\u5bf9\u751f\u5b58\u81f3\u5173\u91cd\u8981\u7684\u53d8\u9769\u3002<\/p>\n<h3>\u5f53\u4ee3CMO\u7684\u201c\u521b\u65b0\u8005\u7684\u7a98\u5883\u201d<\/h3>\n<p>Christensen\u7684\u7814\u7a76\u53d1\u73b0\uff0c\u516c\u53f8\u5f80\u5f80\u4f1a\u5728\u4e13\u6ce8\u4e8e\u4e3a\u6838\u5fc3\u5ba2\u6237\u6cbf\u7740\u4f20\u7edf\u7ef4\u5ea6\u4e0d\u65ad\u63d0\u5347\u6027\u80fd\u65f6\u83b7\u5f97\u6210\u529f\u3002\u8fd9\u672c\u8eab\u6ca1\u9519\uff0c\u6bd5\u7adf\u5728\u9ad8\u4ef7\u503c\u5ba2\u6237\u4e0a\u6295\u8d44\uff0c\u80fd\u5e26\u6765\u9ad8\u6ea2\u4ef7\u3001\u53ef\u89c2\u5229\u6da6\u548c\u7a33\u5065\u56de\u62a5\u3002<\/p>\n<p>\u4f46\u5f53\u521b\u65b0\u91cd\u65b0\u5b9a\u4e49\u201c\u6027\u80fd\u201d\u7684\u542b\u4e49\u65f6\uff0c\u8fd9\u4e9b\u505a\u6cd5\u5374\u53ef\u80fd\u53d8\u6210\u8d1f\u62c5\u3002\u4f01\u4e1a\u5931\u8d25\u5e76\u4e0d\u662f\u56e0\u4e3a\u5ffd\u89c6\u5ba2\u6237\uff0c\u800c\u662f\u56e0\u4e3a\u8fc7\u5ea6\u503e\u542c\u5ba2\u6237\uff0c\u5bfc\u81f4\u5b83\u4eec\u6301\u7eed\u4ea4\u4ed8\u6628\u65e5\u5e02\u573a\u9700\u8981\u7684\u4e1c\u897f\uff0c\u5374\u9519\u8fc7\u4e86\u660e\u65e5\u5e02\u573a\u771f\u6b63\u7684\u9700\u6c42\u3002<\/p>\n<p>\u8fd9\u6b63\u662f\u201c\u521b\u65b0\u8005\u7684\u7a98\u5883\u201d\u7684\u6838\u5fc3\u3002\u4f01\u4e1a\u6309\u89c4\u77e9\u884c\u4e8b\uff1a\u503e\u542c\u5ba2\u6237\u3001\u6ee1\u8db3\u5176\u9700\u6c42\u3001\u63d0\u4f9b\u529f\u80fd\u4e30\u5bcc\u7684\u4ea7\u54c1\uff0c\u4f46\u8fd9\u6837\u4e00\u6765\uff0c\u5b83\u4eec\u53ef\u80fd\u5ffd\u89c6\u4e86\u53d8\u9769\u7684\u65e9\u671f\u4fe1\u53f7\u3002\u5728\u8f6f\u4ef6\u884c\u4e1a\uff0c\u6211\u4eb2\u773c\u89c1\u8fc7\u8fd9\u79cd\u73b0\u8c61\u3002\u592a\u591a\u4ea7\u54c1\u56e2\u961f\u8fc7\u5ea6\u4f9d\u8d56\u5ba2\u6237\u8bbe\u8ba1\u5408\u4f5c\u4f19\u4f34\u6765\u5236\u5b9a\u4ea7\u54c1\u8def\u7ebf\u56fe\uff0c\u7ed3\u679c\u53ea\u662f\u5c0f\u4fee\u5c0f\u8865\uff0c\u800c\u975e\u771f\u6b63\u7684\u5dee\u5f02\u5316\u7a81\u7834\u3002<\/p>\n<p>\u5f53\u6211\u9886\u5bfc\u4ea7\u54c1\u7ba1\u7406\u56e2\u961f\u65f6\uff0c\u6211\u5f00\u59cb\u63d0\u51fa\u4e00\u7ec4\u4e0d\u540c\u7684\u95ee\u9898\uff1a\u6211\u4eec\u5728\u5e02\u573a\u4e0a\u5ffd\u89c6\u4e86\u4ec0\u4e48?\u6709\u54ea\u4e9b\u65e9\u671f\u4fe1\u53f7\u6b63\u5728\u51fa\u73b0?\u54ea\u4e9b\u5927\u80c6\u7684\u6295\u5165\u53ef\u80fd\u91cd\u5851\u6211\u4eec\u7684\u5e02\u573a\u5730\u4f4d?\u8fd9\u4e9b\u6b63\u662f\u50cfRita McGrath\u8fd9\u6837\u7684\u521b\u65b0\u601d\u60f3\u5bb6\u9f13\u52b1\u6211\u4eec\u53bb\u601d\u8003\u7684\u95ee\u9898\uff0c\u4e5f\u662fAnthony\u8ba4\u4e3a\u5728\u98a0\u8986\u65f6\u4ee3\u81f3\u5173\u91cd\u8981\u7684\u95ee\u9898\u3002<\/p>\n<p>Anthony\u5c06\u98a0\u8986\u5f0f\u521b\u65b0\u5b9a\u4e49\u4e3a\uff1a\u201c\u901a\u8fc7\u8ba9\u590d\u6742\u53d8\u5f97\u7b80\u5355\u3001\u8ba9\u6602\u8d35\u53d8\u5f97\u53ef\u8d1f\u62c5\uff0c\u4ece\u800c\u6539\u53d8\u73b0\u6709\u5e02\u573a\u6216\u521b\u9020\u65b0\u5e02\u573a\u3002\u201d 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McGrath\u7684\u89c2\u70b9)\u6765\u63d0\u9ad8\u521b\u65b0\u7684\u6210\u529f\u7387\u3002<\/p>\n<h4>\u7b2c\u4e09\uff0c\u521b\u65b0\u662f\u5426\u5728\u52a0\u901f?<\/h4>\n<p>\u67d0\u79cd\u610f\u4e49\u4e0a\uff0c\u662f\u7684\u3002\u6280\u672f\u6f14\u8fdb\u66f4\u5feb\uff0c\u5e02\u573a\u53d8\u5316\u66f4\u6025\uff0c\u5ba2\u6237\u671f\u671b\u4e5f\u66f4\u9ad8\u3002\u4f46Anthony\u63d0\u9192\u6211\u4eec\uff0c\u771f\u6b63\u7684\u521b\u65b0\u4f9d\u7136\u9700\u8981\u957f\u671f\u575a\u6301\u3002\u6bd4\u5982\uff0ciPhone\u5e38\u88ab\u89c6\u4e3a\u6d88\u8d39\u79d1\u6280\u7684\u8f6c\u6298\u70b9\uff0c\u4f46\u5b83\u7684\u6210\u529f\u57fa\u4e8e\u51e0\u5341\u5e74\u7684\u79ef\u7d2f\u2014\u2014\u4ece\u7535\u5bb9\u5f0f\u89e6\u6478\u5c4f\u5230\u65e0\u7ebf\u7f51\u7edc\u548c\u79fb\u52a8\u5904\u7406\u5668\u3002\u540c\u6837\uff0cAI\u770b\u4f3c\u7a81\u7136\u7206\u53d1\uff0c\u4f46\u5176\u53d1\u5c55\u5386\u7a0b\u5df2\u8d85\u8fc7\u534a\u4e2a\u4e16\u7eaa\u3002\u521b\u65b0\u53ef\u80fd\u663e\u5f97\u66f4\u5feb\uff0c\u4f46\u771f\u6b63\u7684\u6210\u529f\u4f9d\u7136\u4f9d\u8d56\u957f\u671f\u6295\u5165\u4e0e\u97e7\u6027\u3002<\/p>\n<h4>\u7b2c\u56db\uff0c\u521b\u65b0\u603b\u662f\u79ef\u6781\u7684\u5417?<\/h4>\n<p>\u4e0d\u4e00\u5b9a\u3002Anthony\u6ca1\u6709\u56de\u907f\u521b\u65b0\u7684\u201c\u9634\u6697\u9762\u201d\u3002\u521b\u65b0\u5e26\u6765\u8fdb\u6b65\uff0c\u4f46\u4e5f\u5e26\u6765\u9635\u75db\u2014\u2014\u5c24\u5176\u662f\u5bf9\u90a3\u4e9b\u65e0\u6cd5\u9002\u5e94\u7684\u4eba\u3002\u4f01\u4e1a\u53ef\u80fd\u5931\u8d25\uff0c\u804c\u4e1a\u53ef\u80fd\u4e2d\u65ad\uff0c\u884c\u4e1a\u53ef\u80fd\u5d29\u584c\u3002\u98a0\u8986\u5851\u9020\u4e86\u8d62\u5bb6\u548c\u8f93\u5bb6\uff0c\u4ece\u65e7\u5230\u65b0\u7684\u8fc7\u6e21\u5f80\u5f80\u6df7\u4e71\u3002\u56e0\u6b64\uff0c\u9886\u5bfc\u8005\u4e0d\u4ec5\u8981\u63a8\u52a8\u521b\u65b0\uff0c\u8fd8\u8981\u4ee5\u540c\u7406\u5fc3\u3001\u654f\u6377\u6027\u548c\u524d\u77bb\u6027\u6765\u7ba1\u7406\u521b\u65b0\u5e26\u6765\u7684\u540e\u679c\u3002<\/p>\n<p>\u603b\u7ed3\uff1aAnthony\u63d0\u4f9b\u4e86\u4e00\u4e2a\u66f4\u5177\u4eba\u6027\u5316\u7684\u521b\u65b0\u753b\u50cf\u2014\u2014\u521b\u65b0\u4e0d\u662f\u795e\u79d8\u7684\u7075\u5149\u4e00\u95ea\uff0c\u4e5f\u4e0d\u662f\u7ebf\u6027\u8fc7\u7a0b\uff0c\u800c\u662f\u4e00\u6bb5\u590d\u6742\u3001\u96c6\u4f53\u4e14\u5145\u6ee1\u6311\u6218\u7684\u65c5\u7a0b\u3002\u4ed6\u547c\u5401\u9886\u5bfc\u8005\u540c\u65f6\u62e5\u62b1\u521b\u65b0\u5e26\u6765\u7684\u673a\u9047\u4e0e\u8d23\u4efb\u3002<\/p>\n<h3>\u7cbe\u5f69\u6848\u4f8b\u4e0e\u5bf9CMO\u7684\u542f\u793a<\/h3>\n<p>\u5728\u300aEpic Disruptions\u300b\u4e2d\uff0c\u6bcf\u4e2a\u6545\u4e8b\u90fd\u503c\u5f97\u4e00\u8bfb\uff0c\u5b83\u4eec\u6e05\u695a\u5730\u8bf4\u660e\uff1a\u521b\u65b0\u4e0d\u4ec5\u4ec5\u662f\u6280\u672f\u95ee\u9898\uff0c\u8fd8\u5173\u4e4e\u65f6\u673a\u3001\u8f6c\u578b\uff0c\u4ee5\u53ca\u6562\u4e8e\u6311\u6218\u60ef\u6027\u7684\u52c7\u6c14\u3002<\/p>\n<h4>\u5927\u7206\u70b8\uff1a\u98a0\u8986\u53ef\u4ee5\u5f71\u54cd\u6574\u4e2a\u5e02\u573a<\/h4>\n<p>\u706b\u836f\u4ece\u70df\u82b1\u6f14\u53d8\u4e3a\u5e1d\u56fd\u6b66\u5668\u3002Orban\u7684\u5927\u70ae\u653b\u9677\u4e86\u541b\u58eb\u5766\u4e01\u5821\uff0c\u8bc1\u660e\u4e00\u6b21\u7a81\u7834\u8db3\u4ee5\u6467\u6bc1\u6574\u4e2a\u4f53\u7cfb\u3002<\/p>\n<p>\u5bf9CMO\u7684\u542f\u793a\uff1a\u98a0\u8986\u4e0d\u4ec5\u4f1a\u91cd\u5851\u884c\u4e1a\uff0c\u8fd8\u53ef\u80fd\u5f7b\u5e95\u6d88\u706d\u5b83\u3002<\/p>\n<h4>\u7b2c\u4e00\u6b21\u4fe1\u606f\u9769\u547d\uff1a\u4eca\u65e5\u7684\u80dc\u5229\uff0c\u660e\u65e5\u7684\u5a01\u80c1<\/h4>\n<p>\u53e4\u767b\u5821\u5370\u5237\u672f\u5148\u8d4b\u80fd\u6559\u4f1a\uff0c\u5374\u53c8\u52a9\u63a8\u4e86\u8def\u5fb7\u5b97\u6539\u9769\uff0c\u8bf4\u660e\u521b\u65b0\u4f1a\u6539\u53d8\u6743\u529b\u5f52\u5c5e\u3002<\/p>\n<p>\u5bf9CMO\u7684\u542f\u793a\uff1a\u4eca\u5929\u5e2e\u52a9\u4f60\u7684\u521b\u65b0\uff0c\u660e\u5929\u53ef\u80fd\u4f1a\u524a\u5f31\u4f60\u3002<\/p>\n<h4>\u6570\u636e\u9769\u547d\uff1a\u6570\u636e\u53ea\u6709\u9a71\u52a8\u6539\u53d8\u624d\u6709\u4ef7\u503c<\/h4>\n<p>Florence Nightingale\u7528\u7edf\u8ba1\u548c\u53ef\u89c6\u5316\u6539\u9769\u6218\u5730\u533b\u7597\uff0c\u5f00\u521b\u5faa\u8bc1\u533b\u5b66\u4e0e\u73b0\u4ee3\u6570\u636e\u53d9\u4e8b\u3002<\/p>\n<p>\u5bf9CMO\u7684\u542f\u793a\uff1a\u6570\u636e\u7684\u4ef7\u503c\u5728\u4e8e\u9a71\u52a8\u884c\u52a8\u4e0e\u53d8\u9769\u3002<\/p>\n<h4>\u5927\u89c4\u6a21\u666e\u53ca\uff1a\u7a81\u7834\u6765\u81ea\u6539\u826f\u800c\u975e\u53d1\u660e<\/h4>\n<p>Henry Ford\u6ca1\u6709\u53d1\u660e\u6c7d\u8f66\uff0c\u4f46\u901a\u8fc7\u89c4\u6a21\u5316\u548c\u6210\u672c\u63a7\u5236\uff0c\u8ba9T\u578b\u8f66\u8d70\u8fdb\u666e\u901a\u5bb6\u5ead\u3002<\/p>\n<p>\u5bf9CMO\u7684\u542f\u793a\uff1a\u7a81\u7834\u5f80\u5f80\u6765\u81ea\u6539\u826f\u800c\u975e\u5168\u65b0\u53d1\u660e\u3002<\/p>\n<h4>\u6676\u4f53\u7ba1\uff1a\u8f6c\u578b\u9700\u8981\u8010\u5fc3\u4e0e\u4f19\u4f34\u5173\u7cfb<\/h4>\n<p>\u4ece\u52a9\u542c\u5668\u5230Intel\uff0c\u6676\u4f53\u7ba1\u63a8\u52a8\u4e86\u4e2a\u4eba\u8ba1\u7b97\u4e0e\u5168\u7403\u79d1\u6280\u9769\u547d\uff0c\u9760\u7684\u662f\u751f\u6001\u7cfb\u7edf\u548c\u957f\u671f\u6295\u5165\u3002<\/p>\n<p>\u5bf9CMO\u7684\u542f\u793a\uff1a\u8f6c\u578b\u4f9d\u8d56\u8010\u5fc3\u6295\u8d44\u4e0e\u4f19\u4f34\u534f\u4f5c\u3002<\/p>\n<h4>\u98df\u8c31\uff1a\u91cd\u5851\u4e0e\u771f\u5b9e\u9a71\u52a8\u5f71\u54cd\u529b<\/h4>\n<p>Julia Child\u91cd\u5851\u81ea\u6211\uff0c\u8ba9\u6cd5\u5f0f\u6599\u7406\u8d70\u5165\u7f8e\u56fd\u5bb6\u5ead\uff0c\u51ed\u501f\u70ed\u60c5\u548c\u575a\u6301\u6539\u53d8\u4e86\u996e\u98df\u6587\u5316\u3002<\/p>\n<p>\u5bf9CMO\u7684\u542f\u793a\uff1a\u91cd\u5851\u4e0e\u771f\u5b9e\u80fd\u6253\u9020\u54c1\u7c7b\u5b9a\u4e49\u7ea7\u7684\u5f71\u54cd\u529b\u3002<\/p>\n<h4>\u201c\u7279\u5236\u9171\u6599\u201d\uff1a\u4e00\u81f4\u6027\u80dc\u8fc7\u4ea7\u54c1\u521b\u65b0<\/h4>\n<p>\u9ea6\u5f53\u52b3\u4f9d\u9760\u201c\u5feb\u901f\u670d\u52a1\u7cfb\u7edf\u201d\u6269\u5f20\uff0c\u8bc1\u660e\u6d41\u7a0b\u521b\u65b0\u548c\u4e00\u81f4\u6027\u53ef\u4ee5\u6210\u5c31\u5168\u7403\u8fde\u9501\u6210\u529f\u3002<\/p>\n<p>\u5bf9CMO\u7684\u542f\u793a\uff1a\u4f53\u9a8c\u4e00\u81f4\u6027\u4e0e\u4ea7\u54c1\u521b\u65b0\u540c\u6837\u91cd\u8981\u3002<\/p>\n<h4>Pampers\uff1a\u5c0f\u6539\u8fdb\u8d62\u5f97\u5927\u5e02\u573a<\/h4>\n<p>\u901a\u8fc7\u89e3\u51b3\u6e17\u6f0f\u3001\u8d34\u5408\u4e0e\u5438\u6536\u95ee\u9898\uff0cPampers\u62ff\u4e0b92%\u7684\u5e02\u573a\u4efd\u989d\uff0c\u8ba9\u5c3f\u5e03\u4fbf\u6377\u3001\u53ef\u9760\u4e14\u53ef\u8d1f\u62c5\u3002<\/p>\n<p>\u5bf9CMO\u7684\u542f\u793a\uff1a\u89e3\u51b3\u5ba2\u6237\u5c0f\u75db\u70b9\u80fd\u8d62\u5f97\u6574\u4e2a\u5e02\u573a\u3002<\/p>\n<h4>Nucor vs Bethlehem Steel\uff1a\u8981\u4e48\u9002\u5e94\uff0c\u8981\u4e48\u6dd8\u6c70<\/h4>\n<p>Nucor\u7684\u5c0f\u578b\u7535\u7089\u84ec\u52c3\u53d1\u5c55\uff0c\u800cBethlehem 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